Unclenched Buttcheeks: My Radical Approach to Business in 2025
Let's talk about unclenched buttcheeks.
Literally and metaphorically, 2025 is about letting go.
🌈 As I sit in a dark Parisian hotel room at 4 AM, devouring my 4th croissant (absolutely not gluten-tolerant), surrounded by the most decadent, stinkiest soft cheeses, I'm making a statement. This is a total middle finger to every narrative that said rest isn't productive.
Breaking the Hustle Culture
While every other business coach is doing their 12 days of Christmas sale, pushing urgency and scarcity, I'm choosing something radical: spaciousness.
Instead of another marketing blitz, I'm sitting here in Paris, surrendering to joy, to rest, to being.
Here's the profound truth about leadership that no one talks about: rest is not a luxury. It's a radical act of transformation. 🌈
Unclenching: A Powerful Leadership Practice
When we unclench, when we allow ourselves to be unbothered, we don't just unlock our personal potential - we become more powerful guides, coaches, and experts:
🧘♀️ Every moment of spaciousness is a training ground for presence
✨ Every breath taken without urgency is a masterclass in authentic leadership
The Power of Spacious Communication
Take my DMs, for instance.
💖 When I'm rested and spacious, I'm not answering with an agenda or a sales pitch. I'm responding with pure love and curiosity. People feel that difference immediately.
here’s a photo of me, marveling at the pastries.
They sense there's no hidden motive, no calculation - just genuine human connection.
Beyond the Hustle: Authentic Connections
I could tell you every single game-changing moment from our coaching call with top 1% editor Neha from People, InStyle, Travel+Leisure who met our small group to help them with their PR.
I could break down the exact strategies that have helped members get featured.
But instead? I'm getting ready to stroll through the Marais, unclenched buttcheeks and all, in search of my 5th croissant.
Transforming Fight or Flight
When we step out of fight or flight, when we silence the constant inner narrative of hustle and survival, we:
🌿 Bring a different energy to our work
💡 Show up fuller and more creatively
🧠 Engage all our senses
💖 Serve from a place of abundance, not scarcity
This isn't about productivity. This is about presence as a practice.
Redefining Success
Success isn't about collecting moments of achievement. It's about:
🤲 Creating moments of genuine connection
💫 Giving freely
👀 Making someone feel truly seen
Not from a place of depletion, but from a wellspring of presence and possibility.
The True Richness of Life
True richness? It's in the moments between the metrics:
🌟 The look in someone's eyes when they finally feel understood
💖 The breath of relief when someone realizes their story matters
🌈 The magic that happens when someone feels witnessed, not just watched