I went to the VMAs last night
Wanna hear something funny?
Last night, I swapped PJs for glam and hit the VMAs in NY. Talk about a teenage dream come true! š¤©
š¤©Eminem. Sabrina Carpenter. Meagan Three Sallion. Even Flavor Flav made the stage!
It was so fun to see the production, the stages, the outfits, Taylor Swift..but let me be real: I had no clue what to wear or who half the artists wereābecause, spoiler, Iām not exactly plugged into the latest trends and donāt exactly love pop cultureš.
Going there and seeing all the screaming fans to artists I didnāt even know who they were? It made me feel old. LOL.
BUT, when Lenny Kravitz and LL COOL J took the stage, the crowd exploded. Eventhough they were teens and mid twenties, they all went WILD.
āThis is strange..since Lenny and LL literally have NOT had a hit in decades, yet they still owned the room. Which got me thinkingā¦.
You can withstand the test of time and ALWAYS be in demand, if you leverage the power of being known for something, even just once.
Thatās exactly what PR does for you.
When you build credibility and trust through PR, it sticks.
Itās not about chasing the latest social trend or paying for short-lived ads. PR gives you authority that lasts. When your product is featured in a publication, it not only boosts your credibility but also improves your SEOāmeaning more people find you, trust you, and buy from you over time. It's long-term visibility you canāt achieve through ads or posting on social media alone.
That leads me to timing and why Iām sending this email now.
Q4 is prime time. Journalists are writing like crazy, and theyāre on the hunt for unique products and indie brands to feature in the next month. Imagine landing a spot in a gift guide š like Oprahās Favorite Things (which our PR member did get featured on!) just as holiday shopping kicks into high gear.
That kind of exposure keeps you top-of-mind for years, just like Lenny still has fans after all these years. You just need that one breakthrough.
If youāve been thinking about getting featured, nowās the time. Let's craft a strategy and make sure you stand out before the holiday madness hits.
See you on Mondayās member coworking call!
šWith love,
Gloria
P.S. If you want personalized help pitching, Iām here for you! Letās get your brand known this season so you get in front of more customers during the busiest buying season all year!