I went to the VMAs last night
Last night, I swapped my cozy PJs for glam and headed to the VMAs in New York—a teenage dream come true! It was a night of dazzling performances, iconic stages, and screaming fans. From Taylor Swift to Megan Thee Stallion, the energy was incredible, even if I didn’t recognize half the artists (pop culture isn’t exactly my strong suit 😂).
But when Lenny Kravitz and LL Cool J took the stage, something extraordinary happened: the crowd, including teens and twenty-somethings, went absolutely wild.
What Lenny Kravitz and LL Cool J Taught Me About Staying Relevant
Here’s the thing: Lenny and LL haven’t had major hits in decades, yet their names still command respect and excitement. Why? They’ve built lasting credibility and a recognizable brand that transcends trends.
This got me thinking about the power of PR and how it helps businesses achieve the same kind of timeless relevance. PR establishes trust, authority, and visibility that doesn’t fade away.
Why PR Is the Secret to Long-Term Credibility
When your product is featured in a publication or a gift guide, it’s not just about a one-time mention. That coverage builds your brand’s credibility and boosts your SEO, making it easier for people to find and trust you. Unlike paid ads or fleeting social media trends, PR creates authority that lasts for years.
For example, one of our PR members landed a spot on Oprah’s Favorite Things—a single feature that continues to elevate their brand year after year. That’s the kind of long-term visibility that PR can provide.
Why Q4 Is the Best Time for PR
Timing is everything. Journalists are actively searching for unique products and indie brands to feature in holiday gift guides. Right now, they’re putting together lists like BuzzFeed’s Best Stocking Stuffers or Forbes’ Top Small Business Finds.
Imagine your product featured just as holiday shopping kicks into high gear. This exposure not only drives immediate sales but keeps your brand top-of-mind for future customers—just like Lenny Kravitz still captivates fans decades later.
How to Get Started With PR This Season
If you’ve been thinking about getting your product featured in a major publication, now is the time to act. Craft a compelling pitch, identify the right journalists, and focus on what makes your brand unique. A single breakthrough feature can create ripple effects for years to come.
Need help? Join our community or book a one-on-one strategy session to get personalized support. Let’s make this holiday season your most visible one yet!
Conclusion
Lenny Kravitz and LL Cool J proved that timeless relevance is possible when you’re known for something impactful. PR can do the same for your business, creating lasting authority and visibility. Don’t miss the opportunity to stand out this Q4.