State of the media and PR in 2022

Last month, I hosted a 2-hour live workshop/monthly training call for our PR Starter Pack members where we discussed:


Exclusive insights on the 2022 State of the Media and Journalism from Cision and what's changing about PR

  • Insider tips on how to follow up and collaborate with journalists

  • Last minute gift guide pitching tips + examples

  • How to use HARO

  • What is a "good" open rate and DM follow-up cadence?

  • Pitch feedback from InStyle Shopping Editor Emily Cieslak who shows us REAL emails she gets in her inbox (!!) + introducing her to our PR Starter Pack members!

and more!

On last month's PR Starter Pack member calls, I revealed that these words were cliche and should be ❌ avoided as they are not specific or valuable enough to pitch⬇️ : 

Instead, I encouraged our members to follow our training to "peel away the layers of the onion" to dig deeper (something I talk about in our PR Starter Pack in-depth pitch training section that has over 30+ real pitches I wrote for service providers and product owners).

✅  I told members to use these action words instead that journalists expressed were actually helpful for them ⬇️:



I also revealed actual responses from real journalists when asked about pitching:

✅ "DO Understand my target audience and what they find relevant.”
✅ "DO Provide short pitches with quick facts that enable me to produce short-form content quickly.” 

✅ "DO Provide me with a list of upcoming stories.” 

✅ “Be ready and able to respond quickly.”

What's so interesting about these PR Starter Pack calls is that every time a group of scrappy small business owners gets together to elevate their voice and hold each other accountable, magic happens in the form of:

  • Members validate each other's fears and hesitations and remind them they are NOT alone on this journey of putting themselves out there

  • Encouragement, inspiration, and support from the attendees 

  • Game-changing ideas and angles to pitch and survey the audience about

  • Feedback in real-time

  • Unparalleled support and connection


That’s why I love these action-packed, 2-hour transformative PR workshop (which will be recorded) and help our PR Starter Pack members close out the year with a clear path to making 2023 their best year yet.

See you soon on the next monthly call, PR Starter Pack fam!

Gloria


PS: Can't wait to reveal the tech-enabled upgrades to the PR Starter Pack and our best angles to pitch every single month of the year!


PPS: Another day, another organic PR win for our members! Congrats to PR Starter Pack member and founder of Smunchies on getting featured in your first gift guide!

gloria chou