Small Business PR Podcast Launch
Nothing makes me happier than seeing people get the recognition they deserve, and that starts with feeling more confident to go bigger with your message. Because let's be honest, we simply cannot make the impact we're here to make by hiding behind the scenes.
From hacking my own PR and cracking the code on helping small businesses achieve visibility and credibility, I’m on a mission to make PR accessible for ALL founders. Because everyone deserves to be seen, heard, and valued without needing fancy connections or breaking the bank. Said that, I am so excited to announce the launch of my Small Biz PR podcast - a go to value packed and action driven content for small but mighty businesses. Join me every week to uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. Here you will learn exactly how to put into place the winning frameworks and methods you need, so listen closely, take notes, and get ready to start showing up in a bigger way.
Each episode, I along with my wonderful guests would share the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place.
Below are snippets into four brand new Small Biz PR episodes that you can tune into today!
EPISODE 1: HOW TO GET INTO A GIFT GUIDE OR PRODUCT GUIDE WITH FORBES JOURNALIST MARGAUX LUSHING
My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!
Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others.
Margaux also founded the Well + Away Vital Guides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.
Have you ever wondered how to start a conversation with a journalist or what to even write in an email pitch that could lead to a feature in your dream outlet for free?
Every PR effort begins with a pitch, and without knowing how to do it properly, your email will be unread or even worse, annoy the reporter at your dream outlet.
In this episode, I am giving you the details of my CPR Pitching Method™. C stands for credibility, P stands for point of view, and R stands for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.
Get ready to hear the story of an entrepreneur who is interrupting the wellness industry and making a name for herself and her brand all before even launching.
T'Nisha Symone is a ten-year fitness industry veteran and nutrition coach creating an ecosystem for Black fitness and wellness through her company BLAQUE. BLAQUE is developing the first holistic fitness and wellness app designed for the Black community. The BLAQUE Movement App uses exercise physiology and principles of behavioral psychology to facilitate long-term behavior change, all while prioritizing Black culture, representation, and accessibility to dismantle health disparities in the Black community.
EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU ARE
Have you ever wondered how you can get onto a podcast? I bet you have! There are so many benefits to it, why wouldn't you?
60% of U.S. adults ages 18 to 34 listen to podcasts which means that podcasts are a great way to exponentially increase your trust factor and go bigger with your message.
In this episode, I am teaching you the step-by-step method that you can take to get onto a podcast, even if you've never pitched or been interviewed before.
The best part about all of this is that you don't need to reach a certain level of “success” to be able to be interviewed on a podcast. You can get into the ears of your dream audience even if you don’t have your story nailed down yet or if you don’t feel ready.
Join us every Friday at 12pm EST in the “Small Biz PR Pros” Facebook group to tune into live Q and A’s, interact with me and win giveaways!
Leave a Review: HERE!
If this show has helped you in any way, the best way to support us is to rate and review on your favorite podcast platform!
Loving what you’re learning? Share any episode on Instagram or Facebook with the hashtag #smallbusinesspr to win prizes!
TRANSCRIPTION
Hello, hello, everyone. Happy Friday. I'm so sorry that I have been delayed I was on a call. But I am so excited for today. So today is the actual launch party for my podcast. Now some of you have who have been in this community for a while, you have heard me kind of tease a little bit about this about the people who I'm going to interview about the amazing people that I come across. And I'm so glad to finally have a platform. Hi, Greta, Hi, Laura, to be able to not only bring in the experts that I've come to know and trust, but also feature some amazing women in this community who have had amazing success with the starter pack who are not afraid to go bigger message. So Dr. Greta actually is gonna be one of the amazing female founders. I mean, she's gotten her like third press feature in a month, I have Tanisha, who all you all know got, like 10 Plus features. And I cannot wait for them to reveal how they were able to overcome the mindset blocks on their story and actually get featured. So I'm going to just share my screen and show you what the cover art looks like. And then we're going to do the whole thing. Okay. Yay, I'm so excited. Why don't you tell me? Thank you so much, everyone, why don't you tell me who you are, because I can't see your name, unless you actually put in your name. So Alright, so we've been working on this for a couple of months. This is the cover art that we went with. Um, I wanted to do the cover art with me kind of like falling on, like a little. It's kind of like a bin. But then I was like, oh my God look like I'm like sitting on a toilet or something. So I decided to not go with that photo, and go with this photo. So right now the trailer is up. And I've already started having reviews, I'm going to put this in the chat. And we're doing a crazy giveaway. So anyone who reviews will get a free gift from me, which is a link to how to make your press page. It's a quick little video. And then out of the 50 people, you have to be one of the first 50 people out of the first 50 People you want a 30 minute session with me where I will write help you write whatever it is that you want. I know that some of you have already gone to one on one session with me, but maybe it's Hey, Gloria, I want I want your feedback on my About section or Gloria, I want to apply for the speaking gig. And I want your eyes on this application. Or we could just talk about anything. So it's 30 minutes, why don't want we're gonna do whatever it is that you want to do, we're gonna open a Google Docs and just start writing and start brainstorming so but you have to be one of the first 50 people to review. So when you review, please take a screenshot because unfortunately, with Apple, iTunes, I don't know like the name, the name here is not the name of your Instagram. So just tag, tag your review or like take a photo of this cover art tag at Gloria Chou PR. And then I will know that it's you and I will send you over the free gift. And then we'll do a drawing for one of the first two people out of the first 50 reviews will be able to win a 30 minute one on one session with me. And we can get a lot done in 30 minutes. Trust me. So tag Gloria Chou PR After you review, and then we will do the drawing next week. And I cannot wait to meet two of you on a one on one session. Yay. All right. So here are some of the things that I want to ask because you are my audience. I want to know, in terms of, you know, you know, episodes, or people that you've listened to on a podcast, who would be good, right for this podcast. Now. I want to keep it very value driven. So although what I talked about is very, you know, we talked about mindset, we talked about entrepreneurship, I want to keep it very focused on overcoming the limiting beliefs that you need to be ready to go bigger with your message. So anyone who is an inspirational storyteller, anyone who maybe does coaching on public speaking, you know, I have people who are journalists on there, I interviewed people who do like YouTube's strategy. So once in a while, I'll talk a little bit more about marketing, but I want to keep it very focused on someone who overcame their limiting beliefs and did it anyways who did a scared and was able to impact people because this is really what it's about to impact. Or we cannot make an impact if we're hiding behind the scenes. If we're wishy washy with our message if we're not sure that we deserve to take up the space that we are taking up because honey your crown has been bought and paid for you deserve to take up the space. So type in the comments if you know anyone that you think that I should interview. I'm happy to accept pitches. And by the way, we just hot off the press y'all. My, my podcast agency just showed me the the podcast landing page. So I'm going to show that to you as well. As you can tell, we've been heavy in like development mode. So I'll show you what it is. It's GLORIA chou.com/podcast.
And come Monday, you will see all of the episodes. And I will show you I'll actually do a reveal first of exactly what each episode is. So I'm so excited. But first, let me share with you what the podcast page looks like. I'm so excited for y'all to see it. All right. Is it this one? Okay, so here it is. This is glory chowder. COMM slash podcast is the landing page to my podcast. So it's got me right here. Small Biz PR podcast, go to small podcast for small but mighty businesses, brand new episodes every Monday, and there's an embedded player. And depending on where you listen to it, you can listen to all all these things, just don't forget to rate and review. So that way we can enter you into the giveaway for a free one on one session with me, okay, and this is me right here. And then we're still kind of building this out. But basically, I want you to join our Facebook group leave a review and then shares that we can get more people interacting and more people who can give value. We have tons of podcasters already in this group. We want to get it out to more people who can bring value because that's what a community is. A community is not just me talking at you all the time, right? It's people who share value, who share what they've done, who invite people who are watching right now onto their podcast, right? Like I can think of six people who have podcasts in our community who have invited or have received pitches from other people in this community. And also, if you want to land your first podcast interview, you can download my proven podcast template. So that's kind of what it is right now. It's pretty simple. But I'm excited to really build this out and so in terms of the first four episodes can you take a guess? Can you take a guess on who is going to be in one of the top four episodes and then I'll tell you exactly who we have in the in the first four episodes so exciting. Alright, so
as you all know it is gets guide month right? So it is prime time to get into a gift guide and the first episode I have is the one and only I'm not gonna say her name her full name but her name is Margo and she is the gift guide wellness product editor and and freelance writer she writes about best wellness products best gifts for a for refinery bustle a bride's house beautiful forbs and she is a person who decides which product goes into these best lists. So if you make a product for wellness or travel and you have ever wanted to get into those product roundups, episode one is going to be for you. Okay, it's not Jennifer Dawkins. She is on the podcast. But she's not one of the four because Jennifer doesn't cover gift guides or product guides. Jennifer Dawkins is is in our community, though. And here's another thing is that if you join the PR starter pack, before October 25, I'm actually going to have this editor who writes for Forbes House Beautiful refinery bus A while ago, she will be actually on the live call with us on October 25. So I am having her on the live call, you can meet her, you can talk to her directly, you can even pitch to her and that will be your chance to shoot your shot. Now you don't have to do it and put yourself on the spot. We're going to have like an air table forum, you can submit your questions, but I have never done this before on a VIP call. So for anyone who joins the starter pack before October 25, you will be able to get FaceTime with this person who is episode one of my podcast. Remember she writes for Forbes house, beautiful refinery bustle well and good, and so many more. So if you've ever wanted to meet someone who writes for all of those and decides which products she's going to pick for the best gifts for the best, whatever, this is your chance to get FaceTime with her. Okay, so that that is your time to get FaceTime with her. I'm so excited for this call. So join us in the PR starter pack before then. Another thing is that on the second episode is going to be a solo episode, I want to do kind of a mix between like solo and guest. So the second one is going to be my signature, how to land over 1 billion organic views. So that is my CPR method. And if you haven't watched the masterclass, please do it because this is the exact framework that has helped 1000s of founders around the world gain organic 1 billion views. So that's anywhere from my own views to working with startups in the past to working with the people in the starter pack 1 billion organic mated views, no affiliate commission, no paying influencers, no giving products influencers Free 99 I'm talking press organic press OK. That's that's going to be episode number two. I'm going to walk through the CPR method. But please watch the masterclass because that way, you'll get more informed. Episode Three is our one and only Tanisha. She is one of my best case studies. And if you see the masterclass, you'll see, she had an idea for a fitness space. And it was during COVID. So not only did she not have a fitness space, she had no physical like actual space, she didn't have funding, she was crowdfunding for an idea. And using the CPR method, she was able to get onto shape time, club industry Pop Sugar, well and good. And like 10 Plus outlets. And she's not even doing the gym anymore. Now, she's pivoted, and she's doing something else. But guess what, she's still riding on the wave of the press, because she's still in the wellness industry, she will come on, we have, we're doing a deep dive on where her business was before she pitched how she actually got on the DMZ and secure that shape interview because it was actually from a rejection that she turned into something else. And what she's building now and what she has learned throughout the process of pitching, right, I cannot tell you how important it is to get comfortable with pitching. Because look, you can always delegate PR, right? You can always outsource it. But if you don't take control of your story, if you don't know what your one clear message that's going to resonate with people and draw people into your world, you will always be giving your power away to other people. And if they come to you, and they say sorry, you know, you paid us five grand, 10 grand, and this is all we got for you, you're still stuck at square one. So that is why it's so important to watch the master class to figure out what your angles are, and to just be comfortable with putting your message out there. And that's exactly what she did. So that's Episode Three is with Tanisha how I did it, that's an episode with her. I'm so excited because she hasn't come on to our Facebook live yet. But she recorded this episode. And I'm gonna try to have her on our Facebook group for a little q&a afterwards. Episode Four. And by the way, this is like world premiere, like no one knows how I'm doing the episodes, you are the first ones to know exactly what the episodes are. And by the way, on Monday, all four episodes will drop at the same time. Right? So we're gonna have four episodes that you can binge on, and you are the first to know, you know, these are the four episodes. Okay, so the last episode, you know, the fourth episode is going to be you is going to be Jenna Dawkins, right is Oh, no, sorry, is going to be me talking about how to land podcasts. So that's episode number four. So we're gonna have one guest one solo, one guest one solo. So that's kind of how I imagined it. There might be some episodes where I skip the solo training, and I might have two guests. But that's kind of how I want to keep I want to keep it a mix of both me and the guest. So the fourth episode of just me is how to land a podcast. Now, a lot of you have heard that, you know, I really used getting onto podcast to build my business because it's SEO, right. If you Google me, it's on there. I didn't have to pay for any ads. And I didn't have any budget for ads. So as I was building my business during COVID, that's how I was able to get traffic was getting onto other people's podcasts. So that's shareable content. That's social media content, I turn it into a blog and then I can email you so this. That's why I think podcasts are so important, because for those of you who don't feel comfortable being on video, or being in a live interview setting, the podcast is such an amazing way to get content that's searchable and repurposed. So I'm going to show you exactly how to get on a podcast and what to do five ways to repurpose the content. And if you go to Gloria Chou piano comm slash podcast right now you can download my proven podcast template, the one that's gotten me on to 10 Sorry, 30 plus podcasts in the last six months. So that's the four episodes that's going to drop, please, please, please review. And that way you can win one of the 30 minute sessions, I'm going to give away 230 minute sessions, but you have to be one of the first 50 to review you can hack you can even reveal that you can even review it right now you can review the trailer. So we have people already reviewing it because they will because they want to be one of the two people. So that's that. And then I have a lot of the other episodes recorded. But I actually want to ask you all questions, because you are my audience. I'm doing this for you. I want to know what you want in an episode. Okay, so here are here are some of the questions is alright.
What is one thing you hate while listening to a podcast? Like what is? What is something that you don't like? When you are listening to a podcast that the host does? Let me know so I can make sure not not to do that. Right? What is one thing you don't like in a podcast? Let me know in the comments. Okay, or what makes a podcast really binge worthy? That something that you're going to keep going back to let me know as well. Okay. So let me know in the comments what you don't like in the when when the podcaster does something and what are some of the things that you do like that you're Like, Oh, I'm gonna pay attention because I know we're multitasking. No, we're all multitasking. Right? So what are some of the things you hate? And also, what are some of the things that you value in a podcast? Here's one thing I value in a quality podcast is they don't just tell you, but they show you. So there are real life examples of what they're doing right. And so that's important to me, too. When I give a masterclass, I actually show you like the actual pitch that got featured. So you know, even though it's an audio, medium, I still want to give you as many as many, you know, tidbits as possible. Alright, so hate exceedingly long, intros eight minutes and still haven't gone through content. Okay. I will keep that in mind. I think the first episode has a longer intro, but that's because it's the first one. But you know, me, I'm all about cutting to the chase. So I appreciate that. Alright, so Mary says content is key for me. And energy is key. Awesome. Here's another question. Do you like listening more to solo episodes? Or do you like listening to a mix of both solo? And interviews with guests? Let me know. All Thank you, Greta for submitting. I appreciate it. Yes, I would love to get some more one on one time with you. All right. So do you like listening to more solo episodes or guests episodes? Let me know. Or do you like a mix? The way that I'm having it now is I have one guest and then one solo. Alright, so Mary says mix? Okay, awesome. Here is another question that I would love to ask you is, if you could interview anyone who is living, who would it be? Or better yet, who is one person that I should, I should definitely consider interviewing on my podcast, who you think would be great for our audience? Who is diverse, who's authentic? I'm really all about interviewing diverse founders. I really pride myself on the fact that this community is over 90% Women of Color. And I think it's so unique and incredible. And I'm just I'm so proud of the diversity in this group. And I want to keep that going. So the people who I interview I want to make sure reflects that as well. That's not just your typical faces that you see online. Right. It's it's people who maybe were the underdogs because I'm all about the underdog, people who do things a little bit differently, scrappier, they don't have all these fancy connections because I don't have fancy connections. These are my people, and y'all are my people. Okay, so my question is, if you could interview any person, who would it be? Let me know in the comments. And don't forget to review. Yay, someone just submitted a review on Instagram. Okay, yay. I'm excited. So I will send you the free gift. If you review and then I look forward to hopefully you being one of the two people who can win a one on one session with me. All right. So who Who should I interview and who would you want to do for me? I would love to interview Oprah. That is like the one person I would love to interview. I'm obsessed with her. Okay, someone else says I like when the podcaster introduces the show with a question that brings me in. Okay, that's very nice. Thank you so much. Here's a here's another. Here's another question. What is what are your favorite podcasts? Why don't you put that in there. So I love Oprah. So I love I love her Super Soul podcast. But I also listened to a lot of business podcast, right, so I listened to the art of online business. My coach Rick mulready. I'm also on his podcast as well. It's the ins and outs of building an online business. I also listen to the daily I feel like the New York Times has done some really good reporting, especially with everything that's going on in the world. To me, it's one of the better reporting that doesn't have a sensational this angle. So I listened to the daily
and I also listened to what's that podcast with where they do like two different viewpoints. So they so they did like Kara Swisher and someone else I forgot what it's called. But my boyfriend was listening to that. And he and he showed it to me. And it's basically talking about like, one issue like whether it's like vaccines or voting and then they had like two opposing sides. I really liked that one as well. Um, hi, Barry, how are you? Alright, so those are some of the Oh, I really liked listening to Brene Brown's podcast. And I also was binging like years ago on Big Magic Elizabeth Gilbert. This was before I was before I had my business when I was still really in the mode of like figuring out what I wanted to do. I was living at home, I was on unemployment, I quit my fancy government job. And I did a lot of soul searching. So Big Magic was key for me because she talks about how when you have a creative idea, you can just keep ruminating on it and keep not taking action. So imagine your ideas or let's say your pitch is an airplane and it's on the runway. But if you don't take off it's gonna crash into the this. The you know the divider. So as a person with an idea, it has to take off. You can't just keep perfecting it and thinking about it and asking Everyone, the universe rewards action. And so for anyone who feels like they're not ready for PR, or they don't deserve to pitch or they're gonna wait, I'm telling you, honey, there is no right time. Dr. Greta Maryberry. Everyone here can tell you. It's just you have to start right. The difference between entrepreneurs who make it and don't is the ones that take action. And that's why I say pitching is a muscle, you have to flex it. Now, if you join us in the PR starter pack, on October 25, I will have the actual gift guide writer for Forbes refinery 2129 bustle, she is episode one. So on Monday, you will hear the ins and outs of everything. She will be on the live call with us and I have never had an actual Forbes journalist on the call, you will be able to meet her and actually pitch her directly. So that that is what's going to be so amazing. And then. And then I guess one last question is what would make the podcast like my podcast? A must for you every single week, right? I'm going to I'm going to basically have it every single Monday. But what would make this podcast like something that you would listen to every single week that you wake up listening to? I want to know. Oh, yes. Richard Branson. Yes. I would love to interview him for sure. All right. Greta says she loves Marketing School. All right, well, what would make the podcast like so binge worthy for you? Let me know.
And by the way, thank you, for those that have submitted your reviews. I know Apple is a little slow, but we're going to go through all of them. And then we're going to do the giveaway for the first 50 who review can win a one on one session with me? Alright, so what would make my podcast a weekly must for you? Let me know. So somebody said that they like a mix of expert interviews and solo. Somebody said they like the pot when the podcasters introduces the show was a question that brings me in definitely. I will try that. Is there anything else that I must have? Is there anything else I must have on this podcast? That would make it such a binge worthy thing for you? Let me know. Right? No, for sure. So So Greta, all of the podcast episodes are 30 minutes. I'm all about keeping a high value, as you know. So mine is at the 30 minutes, Mark. I mean, there's an intro and an outro. But yeah, 30 minutes is even my interview with the Forbes of journalists is 30 minutes for sure. Alright, someone else says binge worthy each week need to be interviewed record Porter giving us insights. Yes. So Jonathan, I've already interviewed three reporters, the first one being the Forbes one. I've already interviewed Jenna, Jennifer Dawkins. She's already done a Facebook live with us in our Facebook group. She is a Business Insider reporter she covers small business and entrepreneurship. And everyone is trying everyone and everyone is trying to pitch to her. But she's revealed some extremely valuable insights on how she reads her pitches and how she organized her pitches. And it's different than what you might think. So please make sure that you go back into the Facebook Live and find that one that's under the guides tab. And who knows, I might also have her on a VIP call one of these days. So that's another reason why why to join the starter pack. All right, never stopped learning Mary. Yes. I love that Barry says live experience of guests and how they did and when they use PR Yes. So that's exactly what I have in the first four episodes is I have actual guests who use the PR starter pack and the methods to get 10 Plus features. And I have actual editors, like reporters telling me the ins and outs of what they want to see. Tangible tips 123. Yes, I'm all about that. That's exactly how I came up with my PR starter pack and my CPR method. So wonder percent. That's it. So I'm going to go now I have to actually record another podcast episode. But please rate and review the podcast. I'm going to drop the link right here. And then that way we can hopefully you can be one of the two people who win the 30 minute session with me. Okay. The episodes drop on Monday, the trailer is already out. You can review it right now. And I cannot wait to see you on October 25 for a live call with the person I interview in episode one. So come Monday, this page will be refreshed. You will hear all four episodes. Thank you all so so much for being here. I honestly didn't think that many people would make it today because I'm not interviewing anyone. But oh, here's one more question is, now that I have the podcast, what do you want our Friday Facebook lives to be? So what I can do on the Facebook Live on Friday is we can have a q&a and go into the episode for questions. And then where I can give you a sneak peek of next week's episode. So let me know if you if that would be interesting to you or not. But I don't have the bandwidth to do the podcast episode and I have a completely unrelated guest on what I can try to do is try to get the guest for that week to be on. If not then we can definitely do a deep dive with like questions or more about the episode so let me know what you think how we should repurpose our Friday lives so that it's interactive and then we can go even deeper into the episodes So that way, if you have questions about the episode, we can actually have a live kind of discussion about it. So let me know in the comments how you would want to structure these Facebook Friday lies because the episodes go out on Monday. And then Friday lives I want to have like an interactivity. Oh, thank you so much for leaving a review. I appreciate that. Alright, so q&a and bonus for those who listen. Awesome. So maybe what I'll have is I'll have a newsletter go up. By the way, check your emails. Okay. Everyone, everyone, check your emails. And what I'm going to do is have maybe like a form that you can submit or you can request press reply, and be like, What is your one question about the episode? And what I can do is I can answer that on the Friday live as well as give you a sneak peek into the next week episode, so you'll know exactly what it is before it actually comes out. Awesome. Thank you all so much. Thank you for leaving a review. Thank you for being awesome. I love this community so much. You mean so much to me and I hope you'll have a wonderful weekend. Bye