Gift guides—they’re everywhere during the holiday season!  In published magazines and web articles, businesses showcase their products through these promotional tools because that’s what gift guides are best known for. They let you highlight your products, inspire your customers, and make people remember you. But getting your products featured on holiday gift guides is an […]

Have you ever wondered how to get your product or service into one of those coveted gift guides or best product lists? As a business founder, you definitely want to answer this question if you’re going to zoom ahead of all the holiday competition and craze.  Landing a media feature in any gift guide or […]

The holidays are here! It’s the frenzied time of the year for your business, and what does this mean for your products this holiday season?  There’s a tight competition to be featured on gift guides. Everyone’s trying to capture the market’s attention, and some have even prepared as early as the start of the year. […]

What would it take for you to do so that journalists will finally notice your small business? What steps do you need to take to feature your product on that famous gift guide? Is it a compelling background story? A catchy subject line? Or do you need to send samples of your product? You might […]

Between all the noise of PR, you’ll find thousands of companies and business owners distributing fresh press releases every day and everywhere! Everyone is trying to attract the media outlets’ attention through press releases on newswires, social media, and even extravagant conferences. If you closely look at these official statements, you’ll find there are press […]

Many people say, “Experience is the best teacher,” but I would like to disagree. Here’s why: Let’s face it—experience alone is never enough.  You may be the founder of several business startups but never got to let these enterprises flourish. You may also have been reaching out to media outlets so that more people will […]

What destroys most PR dreams and plans before they even take off? The quick answer is self-limiting beliefs. Often, these limiting beliefs come in mental whispers like, “I don’t have a college degree,” “I’m too young to charge that rate,” or “Nobody will listen to my message because I’m a woman!” These self-doubts come so […]

Do cold pitches result in colder shoulders and colder replies?   More often than not, the answer would be a resounding yes to that question. And you might feel that way because cold pitching takes massive efforts to present yourself and your business before journalists without a guarantee of getting a ‘yes,’ ‘not now,’ or ‘maybe.’ […]

Do you feel desperate to make a pitch for your business now? Or do you sense that you are running out of PR opportunities to share your message? You’ve been pitching for some time now, hoping to land that top-tier media interview or get published in well-reputed magazines. Yet, despite all your efforts, getting that […]

PR and introverts are two words that don’t usually appear together in a sentence. Initially, it seems that introverts already have this unfair disadvantage and that there’s just no way they can do any PR activities. But if there’s one insight that PR has been teaching us, and it’s this—you can pitch yourself and your […]