What was news a few years ago is now the norm, and norms change over time. A few years ago, social media marketing was in the headlines; today it is a standard practice leveraged by every business. The social media algorithms, the availability of journalists, and the market’s attitude towards journalism—they all change. No doubt, […]

New years often floods us with so many emotions, goals, things we wish we did, things we regret we did, and things we already feel overwhelmed by knowing we ‘have to do’.

Last month, I hosted a 2-hour live workshop/monthly training call for our PR Starter Pack members where we discussed:

Exclusive insights on the 2022 State of the Media and Journalism from Cision and what’s changing about PR

• Insider tips on how to follow up and collaborate with journalists

• Last minute gift guide pitching tips + examples

• How to use HARO

• What is a “good” open rate and DM follow-up cadence?

• Pitch feedback from InStyle Shopping Editor Emily Cieslak who shows us REAL emails she gets in her inbox (!!) + introducing her to our PR Starter Pack members!

and more!

On last month’s PR Starter Pack member calls, I revealed that these words were cliche and should be ❌ avoided as they are not specific or valuable enough to pitch⬇️

Do you still find it challenging to pitch and follow up with journalists? Well, you’re not alone. Pitching and following up can be a  tricky business. It’s no wonder why many small business founders give up when no one responds to their pitches. Some would choose to pay for agencies to do the pitching instead. […]

Can I be open and honest with you about my journey? It’s the last episode of an eventful year for me and the Small Business PR Podcast. So why not even be more intimate this time? I’ve always strived to make every episode unique and relevant for all business founders. You’ve heard it all from […]

Everyone is obsessed with selling their products and services. They use all sorts of marketing gimmicks. Worse, they overpromise but don’t deliver. However, most of these flaws need to be addressed in the business founder’s marketing language details. Unfortunately, similar marketing practices like these have become ‘prevailing standards.’ If this is the case, then does […]

–> They say that your life is determined by the quality of the questions you ask, so instead of asking, “in which ways do I not belong, or don’t feel accepted, or good enough?” I challenge you to ask better questions that can make you feel connected and expanded. 

Questions that tap deeper into yourself instead of being influenced by outside factors, such as: “How can my story invite someone else into my world and make them feel seen?”

By reframing a question, everything changes

So as we head into the 2 weeks remaining of this year, ask yourself: “How can I use my story, challenges, and vulnerabilities as a way to connect, elevate, and inspire, instead of keeping my small, stuck, and stagnant?”

This is a transformational question every member in our PR Starter Pack has asked to get featured and go bigger with their message, and I invite you to do the same.

“What does it take for top-tier journalists to finally notice me?” That’s a question most small business founders, like you, frequently ask. You’ve pitched a thousand times. But still, what you often receive from journalists are rejections or unresponsiveness. This only means that something needs to change. However, that change requires more than some modifying […]

Warning: Extremely unflattering and borderline graphic photo ahead)

We all have one of those sh*tty weeks.

That week was last week going into this week for me.

Before you draft your email, research the podcast to ensure you’re a good fit for its audience. Rating and reviewing the podcast gives you a better chance to stand out, Chou said.

“Just to go a step beyond will make you stand out above 95% of the other people,” Chou said.

She recommended not putting your name or your company’s name in the subject line — don’t make the email about yourself. Keep it concise and no longer than three paragraphs. Download software that tells you when people open your emails, and follow up a few days after you hit send.