When $5,000 Taught Me What Success Isn’tTwo weeks ago, I spent $5,000—plus plane tickets and hotel costs—to attend a business growth workshop hosted by well-known marketers with massive audiences. Their Instagram content and books had provided so much value, I was convinced this in-person event would be a game-changer. Unfortunately, the experience left me disappointed. […]

If you’re gearing up to pitch a journalist, podcast host, or editor—pause before hitting send. In this tactical episode, Gloria Chou shares the 5 must-check elements every cold pitch needs to get read, not rejected. From formatting slip-ups to weak subject lines and desperate CTAs, these common mistakes can sabotage even the most brilliant story […]

In this episode of Small Business PR, host Gloria Chou sits down with camera confidence coach and video marketing expert XayLi Barclay to share practical strategies for product-based business owners who want to leverage video content to build authentic community, boost engagement, and drive sales—even if you’re not comfortable being on camera. If you’ve ever […]

Want to boost conversions without sounding like everyone else? In this episode of Small Business PR, host Gloria Chou sits down with copy strategist and Copy Confidence Society founder Marisa Corcoran to break down how infusing personality into your copy can help you stand out, connect with dream clients, and increase sales. Whether you’re a […]

Tired of feeling like PR is reserved for the “cool kids” with insider access? You’re not alone—and you don’t need a fancy publicist, big budget, or media connections to land press coverage. In this solo episode, PR coach and cold pitching expert Gloria Chou shares 5 powerful lessons she learned from sending over 1,000 cold […]

Why Reflection Is the Key to GrowthToday is my birthday, and even though I promised myself I wouldn’t work, I felt compelled to sit down and write this. Birthdays have a way of making us reflect, and this year, I’m feeling an overwhelming sense of gratitude for my community—you. This reflection led me to revisit […]

Why Reflection MattersBirthdays have a way of sparking deep reflection, and as I prepare to celebrate in sunny Lisbon, I find myself looking back on the epic, challenging, and beautiful lessons of the past year. These experiences, born from grief, growth, and a shift in perspective, have profoundly changed the way I approach my business […]

Tired of chasing Instagram likes with minimal ROI? In this episode, host Gloria Chou sits down with quiz funnel expert Linda Sidhu to uncover why personality-driven quizzes are now the highest-converting lead magnets—outperforming traditional opt-ins like PDF downloads, ebooks, and discount codes. Linda reveals how small business owners are using quiz-based lead generation strategies to […]

PR crises aren’t just for celebrities or billion-dollar corporations—they can seriously impact small businesses. Whether you’re an Etsy shop owner, solopreneur, or product-based brand, one negative review, shipping delay, or customer conflict can go viral and hurt your reputation overnight. In this episode of Small Business PR, host Gloria Chou sits down with Oliver Aust—renowned […]

The Myth of Hustle CultureI’ll admit it: I love sleeping in. Waking up past 10 a.m. feels like a luxury, and honestly, it’s one of the reasons I became my own boss—I just can’t do early mornings. But as the daughter of a single immigrant parent who fled communism and poverty, I grew up believing […]