Speaker 1 (00:02): Hey, friends. I’m Gloria Chow, small business PR expert, award winning pitch writer, and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message. So on this podcast, I will share with you the untraditional, yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you in the right place? This is the Small Business PR Podcast. All right, everyone, you’ve heard me say this before, but there are always ways to pitch your story.

Speaker 1 (00:45): Whether it’s one that has data or has predictions, that talks about trends, maybe taking a stand, or sharing your perspective, there is always a season and a reason to pitch your story. And right now, at the time of recording, we are in spring, Spring, Summer. And so what a better way to help you get off your feet and start pitching than listing out all of the inspiring and very easy to do summer spring angles that anyone can pitch that editors will love. So grab a pen and paper because this episode will probably get your mind spinning and you’re going to think of ways to tie what you’re doing into a newsworthy pitch. That way you’re going to be able to share your message and get the media to share it for you without paying for ads or agencies.

Speaker 1 (01:30): Now, how is that for a win? One. So the first one that I think you should consider is obviously one around the holidays, right? Holidays are one of my favorite reasons to pitch. Whether it’s getting into a gift or product guide, there are holidays and important days all year round. So in terms of spring and summer, we’re looking at Earth Day or Cinco de Mayo or Aapi or Mother’s day, Father’s Day, July 4, Parents Day, you name it. Those are really specific days that you know that if you pitch in advance, which I usually recommend four to six weeks in advance, that there is a high likelihood that the journalist will be assigned to write something about it.

Speaker 1 (02:20): Right now, obviously I want you to do the research and don’t pitch a journalist who has never written anything around those days or gift guides or products. So. So make sure that you do your research. Now, if you are in my PR starter pack, you have access to all the journalists and what they’ve written about. So that makes it super easy. But if you’re not in the PR starter pack, you can also do a quick Google search and find out whether it’s on Twitter or Rocket Reach, what the journalist is writing about. So number two in terms of a spring summer story angle you should consider is one about graduation entering into a new job market.

Speaker 1 (02:57): If you are a career coach or personal development leader, it could be something about about what are the skills in demand. And remember, I’m always about making sure that it’s relevant to right now. So how has the jobs and skills market changed this year versus last year? That way to keep it relevant, the editors will know that this is something that you’re pitching right now for this year and not something that was a recycled pitch from five years ago.

Speaker 1 (03:22): We have so many PR starter pack members who are coaches and educators and helping people develop the skills to succeed in the career, and they’ve all been able to maximize this angle to be able to share their advice on how to ace interviews or how to dress for success or public speaking things or how to optimize your online presence so that recruiters can take note or even how to team build. I mean, there are so many things I could go on and on, but spring and summer is a great season to pitch something around graduation, new skills. Another thing is it could be around entering into a new skill, a new grade, right? With graduation comes entering into a new grade level.

Speaker 1 (04:07): So if you are in helping children or students, this could be a great education angle for you to pitch. Another one that’s really popular with our PR starter pack founders is the one around skincare, cosmetics and wellness. Now, as you know, spring and summer is allergy and skin burn season. So if you make a product or if you have advice that could help them so save their skin, save their sinuses, those will always be really good. And there’s tons of journalists and outlets covering wellness, cosmetics, beauty, skincare that will be happy to accept those pitches. Now these pitches are super easy and straight to the point.

Speaker 1 (04:46): And if you know how, I write my pitches in the CPR method, which is the proprietary framework that I teach for all of the founders, you can definitely check out the masterclass at Gloria Chow pr.com masterclass to get a quick refresher on how to use the CPR method, which is my credibility, point of view and relevance angle to frame your pitch. You’ll know exactly how to write the intro and use bullet points and a strong closing statement to be able to get on the editor’s radar. It could be something like three ways to save your summer skin while you’re going back to the beach for the first time or three ingredients that are super great for summer allergy season or things like that. I’m just spitballing.

Speaker 1 (05:27): I’ve written so many pitches for founders who make products serving this industry, so this is really top of mind for me. Me. Now, the other one that also is really popular with our community comes with fitness and workout tips. So summer, there’s the summer season. People are getting back in shape and coming out of hibernation. We have a lot of yogis and coaches and people who talk about movement and also pain alleviation. So think about all of the ways that you can inspire the media and give them actionable tips on how to get your summer fitness and movement back. I also worked with an acupuncturist who has lots to say about how to prepare the body for summer season.

Speaker 1 (06:11): And so although it doesn’t seem super relevant, there’s always a way to tie what you’re doing into something that’s seasonal and relevant. So that’s the next one is summer fitness. Now moving on. Another great pitch for spring summer is apparel, right? Fashion. With fashion, there is always seasonal trends and seasonal guides, seasonal colors, whatever it is, it is a great way, if you’re in E commerce, retail or apparel, to pitch that angle for this season. It might be three ways or three colors for summer, spring or three of the different trends. It could be how to give style advice, whether it’s accessorizing or matching, or maybe best shoes for going from the gym to a night out on the town. I mean, these are just so many ideas and I’m just filled with them.

Speaker 1 (07:02): So I’m sure that after listening to this episode, your mind will be racing with many different angles that you can pitch for the spring and summer season as well. Now that brings me to my next angle, which is wedding and event season, right? We are coming out of a pandemic and people are ready to meet in person, to celebrate, to catch up. And wedding season is in full swing. So even if you’re not in the wedding industry, it might be something about events, activities, gathering, conferences. Those things are also super seasonal and relevant. Which brings me to my next angle, which is travel and outdoors, right? Spring and summer is the time to get outside, to move our bodies, to get in nature, to visit a new city.

Speaker 1 (07:47): It could be something about traveling with kids or families or couples or with pets or elderly parents. I recently wrote a pitch for someone who is in the PR starter pack about the best way to travel with your pet across country. I’ve also written pitches for using various travel bags and how to stay sanitary and hygienic when you’re traveling with kids and using different compartments, we were able to turn her bag into a pitch that had to do with traveling with kids. So there’s always a way to make your product super relevant and newsworthy. Another one that’s coming back is kind of tourism and all of this talk about tourism and travel and international borders opening. So that could be another interesting angle as well.

Speaker 1 (08:30): Well, now that leads me to my next pitch, which is spring and summer food, wine and recipe stories. We have incredible founders in the PR starter pack who make hot sauces, who plan activities, who are dietitians. And there’s always something clever and interesting about recipe ideas or new ingredients or how it can affect our health and what people are loving to eat this season. So think about that. If you’re in the food and wine space, the last one is spring is the season of new beginnings, right? And as you know, home decoration remodeling is seriously having its moment. So if you are in anything to do with organization, design, architecture, real estate, think about pitching an angle about that.

Speaker 1 (09:19): Whether it’s spring cleaning or refreshing your decor, whether it’s getting your patio ready for summer grill season or refreshing in your kids playroom ideas. I swear, I swear I’m not just, you know, coming up with them by writing them down. I actually just said it now and all these ideas started coming out. There are so many ways, right? There’s so many angles. Now I know you might be thinking, well, Gloria, you just wrote all of these down and then recorded it, but I actually did not write any of these examples down as I was telling you about these angles. All these ideas just came to mind right now. So think about what are the trends, how it’s different, and follow the CPR method.

Speaker 1 (09:57): If you want to know what my CPR pitching framework is that has helped thousands of founders frame their pitch and get clarity on what to write, you can listen to episode number two of this podcast. So I’ve given you many, many different angles to think about when it comes to spring summer. Feel free to make sure that you can use data, maybe trends, an interesting point of view. And don’t be afraid to take a stand if you have a contrarian point of view or a point of view that’s very different. Or if you have a prediction to make, make sure that you do that. Because remember, experts have point of view and that’s what we’re positioning you as. As an expert.

Speaker 1 (10:34): The more you’re trying to sell your product and talk all about what you’re offering, the more likely it is that the journalist is going to say, why don’t you buy an ad instead? And here at Gloria Chow PR we are all about making sure that you get the recognition and visibility without having to pay for ads. So that is why you’re here list and I’m so grateful for you. Please subscribe and rate and share this podcast. I plan on also doing another installment for winter season and fall and if you know of any small businesses who would benefit from learning these strategies, please feel free to share this episode with them. Thank you so much for being here my friends.

Speaker 1 (11:13): And don’t forget to send me a DM on Instagram if you have a topic that you want me to talk about. I am Loria Chow PR. That’s that’s Gloria C H O U P R.com so shoot me a message and I cannot wait to talk about what angles you’re thinking about pitching. All right my friends, until next time.