Episode 103 - How to get on Good Morning America and Primetime TV with Correspondent Amy Goodman (Part 2)
Behind the Scenes: How journalists decide what to cover and how to make their decision easier
In the world of media and journalism, the journey from pitching an idea to seeing it published isn’t a well known process to most. And it does differ based on the media outlet, the journalist, the segment etc. But understanding the process along with the journalist’s emotions and POV will help you formulate a better PR strategy, build better connections, and pitch intentionally.
Reliability is key when it comes to a journalist AND the business owner pitching them. Journalists and reporters cover a diverse range of topics, from DIY projects to product roundups, to expert interviews, and their reputation depends on consistently delivering high-quality content in an engaging, impactful way. And in these reliable sources they’re looking for people who are clear, concise, easy to work with, and have a great attitude.
Below are some quick lessons and tips to keep in mind throughout the entire PR process of pitching a journalist to seeing your segment go live and what follows.
Lesson 1: Be a Reliable Resource
Amy's advice to anyone pitching a journalist is to adopt a mindset of reliability. Many journalists rely on a select group of reliable sources who consistently deliver when called upon. If you establish yourself as a reliable resource, you become the go-to person when they need last-minute assignments or expert opinions. You can land a spot on one of these exclusive lists by always prioritizing relationship building with a journalist. Don’t ghost after they publish your article.
The Importance of Lead Time
Lead time varies depending on the type of media, the holiday, the journalist’s schedule… Print magazines often work several months in advance. For example, December issues may focus on summer products, which means they start planning and featuring these items as early as July. On the other hand, digital media, including online articles and social media, operate on shorter lead times, sometimes as short as one to two weeks. So don’t be afraid to send that Valentine’s day pitch in a week before Valentine’s day, or 3 months before! There’s different opportunity with different lead times.
Lesson 2: Pitching for Gift Guides
Gift guides are a sought-after feature for many product owners AND service owners. Some key things your pitch needs to include are price points, shipping details, high res photos, and whether you can offer samples, discounts, or promotions. However, sending samples ISN’T always a requirement. Many journalists are selective about even the samples they accept, and the business owner should be selective as well. Only send them if you genuinely believe your product fits the guide you’re pitching. And in Amy’s case, she won’t even accept a free sample if she doesn’t plan to cover it.
Lesson 3: Connecting with Journalists and Building Relationships
Building relationships with journalists is a two-way street. It’s important to always establish rapport by following journalists and getting to know their beats, writing styles, and preferences. When journalists see your genuine interest in their work, it can lead to future opportunities.
Lesson 4: The Journey Beyond Pitching
Now, what happens after you pitch a journalist and they like what they see? In Amy Goodman’s case if it’s a TV segment, you’d end up in a special folder. Maybe with 40-50 other products, and she’ll send that to her producer to narrow down the top contenders. And if you’ve made the cut, you’ll get a follow up with detailed info about air dates, the quantity needed to ship, tracking data, etc. Now the next part is important so don’t skip it!
Lesson 5: Express Gratitude
So your product has been selected for a segment and you’ve just received the congratulations email. DON’T immediately push more products at them now that you’ve secured your spot. First always lead with gratitude and the emotions you’re feeling. A simple thank you goes a long way as a lot of effort was just put in to select these top products. Let the journalist know how excited you are to work with them!
Lesson 6: Be Prepared for the Interview
If you're selected for an interview, prepare talking points, high-resolution images, and any necessary background information/key story points. But be ready to speak in your own words and bring your personality during the interview, as journalists often craft their presentations in real-time based on the conversation. You don’t have to be the best speaker, but you do need to know how to tell your story.
Lesson 7: Stay Connected and Relevant
Now back to that “becoming a reliable resource”.....Stay engaged with journalists even after your feature. Keep them updated on your journey, whether it's launching new products, opening a store, or collaborating with other brands. Make sure to drop them some compliments on their recent pieces too, or share your insights after certain current events that affect your business or business operations.
The path from pitching a journalist to seeing your story or product in the media is a multifaceted journey. Understanding the journalist's perspective, leading with value and gratitude,, and fostering genuine relationships are key components of PR success. By embracing these lessons, you can navigate the media landscape more effectively and increase your chances of securing valuable media coverage for years to come!
The CPR Pitching Method™ helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.
I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method™ and use it to your advantage!
So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.
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I, I wanna say that goes also, and it extends to you that same thing. Um, the reliability, right? So I am asked to do a lot of work, a very diverse work, and very, like all over the map work in, um, in some shows I'm known for d I y and other [00:39:00] shows. I'm known as the Green Cleaning Expert and other shows I'm known for Style and other shows.
I'm known for Product roundups. I mean, it's like, it's, it's, it's, it's really funny. But they can call me in a moment's notice or with a super long lead and they know I will deliver. Again, every segment has to be better, so they know I'm gonna bring it and I'm gonna do it better. Right. Yeah. Please think and adopt this concept, this mentality, also this mindset for yourself when you're pitching.
Um, because if I know that I can rely upon you, if I get like a last minute assignment, who do I reach out to? I reach out to a very small select group of people that I know deliver time and time again. They know I'm gonna need overnight shipping. I'm gonna need detailed information about the product. I'm gonna need, you know, they, and they'll give it quickly, concisely, and without questions or pushback.
Yep. That's the kind of person I wanna be. Like a, a resource, like a really, really reliable resource. Exactly. It's, it's a, once you're in, there's no limit to the amount of times that [00:40:00] you'll go back to that source. So to me, it's a worthwhile thing to build a relationship. I'd rather do that than dance and make Instagram reels that get no reach.
Well, there's a place for, if you, if you go to my Instagram, you'll realize there's a place for Instagram reels too, but, and you never know who's watching. Um, for sure. But yes, no, it's, it's a good balance. I, I think it's a very important balance to do a little, a bit of social too, and, and also obviously to develop those, those good.
Well, it's not 30 million people, at least not for me. What I would rather do is to have you cover something on like the Today Show, and then we can take clips and put that on social media. But, you know, I wouldn't start with social media, is what I'm saying. Like that's not the foundation. Mm-hmm. Oof.
You've, you've given us so many things. Now I wanna just break apart everything that you said. 'cause we're all about, uh, showing, not just telling, right? Mm-hmm. So show us how it's done, right? Tell us about the timeline. Let's say I make a body serum, right? Mm-hmm. And it has many different properties. Um, when do I pitch [00:41:00] that?
If I wanna get into Mother's Day versus when I wanna get into like Q four, like holiday season. Like what does that timeline look like? So it's different for different media. So because I used to work in magazines and for those that are still around in, in existence, oh, we used to work, um, anywhere from three months to six months in advance on certain topics.
So in December, when the December issues would hit, the stands we're looking at swimsuits, beach towels, beach games we're already in summer, like late spring, early summer. So it be anywhere from three months is the minimum. Minimum three months and, you know, you're, you increase your chances the more you step back.
If you get a four month lead, a five month lead, and, but no more than a six month lead. It just depends. Um, and like, you know, gift guides, some magazines would start in July, no exaggeration. So literally six months in advance. Um, so that's for like magazines and print, um, TV pitching, there's gonna be a range on [00:42:00] this.
I know that you had a segment, or you had a podcast in February where the expert said, you know, a month, a month before Mother's Day, A month before Mother's Day, I was done with Mother's Day. So for me it's two months. Two months for tv. Um, father's Day, I think what I still have the month of May and it's in June.
So yeah, I'm about a month and a half out. Um, but that's, like I said, I have back to school booked already and that's in August. So I've already got my little, my light feelers out for back to school because with the luxury of time I can make it the better bestest. Segment ever. I know there's no such superlatives, but I'm always trying to outdo myself.
Right? So, um, yeah, I say for TV give it two solid months. There's no reason to wait. Like I'll give, give a 30 day lead when a lot of those spaces might already be occupied. Like, you don't wanna miss miss the boat. What about today's show? Don't you do like last minute things or it's already all your guests are booked?
Um, not, not, well, it depends on the hour. [00:43:00] Every hour has different producers that feed into it and so, um, I was just asked to do a segment next week and I had to turn it down 'cause it's a conflict of interest with another segment I have in the same week. So yes, sometimes segments are, are more like, have a shorter lead, but if it's not like necessarily news related, like Pantones color of the year and then maybe they forgot to book it or something, and then they need you to whip something together once the color comes out.
Um, unless it's something like that, no, I have, I have, I have a producer I should say, who has like a longer lead time for that. Um, but then, you know, conversely print, uh, online. 'cause I think mostly what we're looking for is like searchable online magazines. Yeah. And so like online, the digital space, the, the lead times are much shorter as, so that's the, the be the shortest end of it could be anywhere from like, literally you could a week to two weeks.
It just depends on how those editors work. And I have worked for our verticals before where I was working more on that kind [00:44:00] of timeline where you could pitch me within a week and I could still get it in, into a digital print. Um, and also, yes, the converse of the long lead in television, because I'm lifestyle I'm not news.
So is, is that you might get a segment, you have a week to put it together and, and you're, and you're scrambling kind of thing. And again, who am I calling? I'm calling people that are trusted, trusted sources. I love that. So we also had quite a few people talk about gift guides because we have a lot of product makers in our pro, in our program as well.
Mm-hmm. Mm-hmm. And it's good news that it, you can still pitch last minute 'cause there's a whole thing on last minute gift guides too, right? You can pitch like a week before Christmas. Um, but I wanna reiterate for those that are listening, if you are pitching a gift guide, do you put the price point in there so that you know if it's like a under 50 or if it's a luxe gift put in the shipping, right?
Like how many days? Mm-hmm. So, um, what about like samples or promos or discounts? How do you put that in the pitch? So, excuse me. I wouldn't even, I wouldn't even necessarily, um, [00:45:00] Uh, well that's two prong. So people are actually starting to pitch me Memorial Day. I just saw some of those in my inbox this morning.
And, um, if you're like a shopping expert or you're a deals expert, or you are, or you're, or you're pitching to, um, these experts, then you know, of course they wanna hear about the deal. In my case, it's not necessarily such a big deal, no pun intended. Um, and actually sometimes I'm not, my producer prefers that I don't mention any kind of like, deal on air.
Um, promo codes are difficult also to share on air. So it's just, it's a matter of legal and all that stuff has to be approved by legal on my end. So, um, usually I don't even get there until, you know, maybe actually I'll, I'll book a product, uh, book a given item that's already been approved. My run list is solid, it's done.
And then at the very end they're like, oh, well we would love to give your viewers a discount. Then I have, you know? Yeah. I'm like, okay, well gimme the discount. We'll see what we can do. Sometimes it's only shared in the online story. Um, if I'm allowed to say it verbally on air, then, then it's a go. But that, [00:46:00] that all depends.
Yes. What about samples? Um, yeah, put as mood samples. I actually prefer, and I'm known for this, is not to accept samples unless I have a place for it. That's simply because I have limited space in my house. I'm also super Asian, modern minimalist, and I don't like, think to acquire things and it's, it's always, um, I always feel terrible if I accept something and I can't find a place for it.
It's like my Asian guilt factor, even though I make it very clear that I, I never guarantee placement. It's just still, it just, it rides me too much. I can't deal with it. So I actually prefer not to receive samples unless I'm pretty serious. About, um, when I'm moving forward with, and I need to pretest it before it goes national.
Ooh. I love that because I think a lot of the, uh, how do I say, pseudo journalists slash influencers are, they just want free product, but they're never gonna write. And I think they kind of taint the environment for all of us. Right? Because you're someone that's saying, I don't really like samples. But then we have other people who are asking for samples, and I always tell my PR students like, you should never have to give something away for free to be, for it to be featured.
Mm-hmm. [00:47:00] Because that, that technically is not editorial. Then it becomes advertising. Right. Then it's kind of pay to play. Right. So I, I love how you validated that. It's not a requirement, but can they mention it in the email? Like of course. Oh yeah. Yeah. And sometimes I'll have people on the follow up say like, okay, well let me know where I should send this.
And I'm like, oh. And I'll always be very clear. I am like, I actually prefer to have placement for this before I accept. Thank you. The only, I just wanted to preface, um, it's not really a requirement, but there are some avenues of reporting where you actually do have to like, call everything in in order to kind of know whether this is a product that works really, really well.
I'm thinking a little bit more like in the beauty areas, especially with skincare, body care, those kinds sometimes, uh, a journalist, I mean, you have to call in everything in order to like see if it's gonna be something that viable that you can work with. And testing does take time. Um, they might have limited staffs or whatever, and there's only so many parts of the body you can test all at the same time.
So there, you know, there's certain industries and certain, um, avenues of reporting that actually really do need to always call in products. So I just wanted to [00:48:00] make that one note. There's seems like there's an exception for every rule. Um, and everybody's different. You know, there's other people just like me who, who love samples.
So it just really, it really depends. I love that. So now that we, we know that we have to do the price point, we have to tell, talk about shipping samples, not really a requirement for gift guides. Is there anything else? Specifically for a gift guide that my audience should know when pitching for a gift guide?
Hmm. Yeah, for gift guide, I can't, I would just say again, start early, I start to see a holiday gift guide pitches as early as usually August. Like don't necessarily feel like you have to wait to pitch. And then again, like you say, there are, might be last minute scramble, but because the holidays are like probably the number one shopping days of the year, increasingly I don't really see editors and I don't really see producers waiting to, to book these, these items or to like complete their run list.
Um, it seems like it's earlier and earlier and I always know if I have holiday segments by basically September. There's um, different booking producers for different [00:49:00] things, but sometimes there'll be a designated producer for just all the holiday content for like a given hour of a show. And so that could be done as early as September.
So you don't wanna like, Yeah. Yeah. So, yeah, so for TV they should be looking to pitch, um, you know, not the director, not the anchor, but the, what would it be? The booking producer or what, what's the title? The right title of the person. So that's really, um, difficult to say. Sometimes it's like a senior producer level, A booking producer can be anything from booking.
Producers are usually dealing with high level talent, so like, more like celebrity level. Um, and then, uh, I really wanna be clear that if you're doing a book, you need to find the person who handles books. There's always a producer who only handles books. I get pitched a lot of books. I'm like, oh, you know, I don't, I don't place books.
I don't usually, I rarely have a book like in my lineup of products. I'm like, you need to speak with the person. Actually books, just the authors, because that person is very busy actually speaking with publishing houses as [00:50:00] well as independently published, um, authors too. So it's matter kind of hit or miss.
I would always say definitely associate producer level. Um, Producer level, level. And then usually it's the senior producer level that's, that has designated senior producers or handled for booking. It's, it's, it's, you know, it's kind of fair game, um, to at least try and just always ask like, are you the right person for this pitch?
You know, are, do you handle booking product? And they'll, they'll let you know. Yeah, I, I love that. I mean, it doesn't, it doesn't hurt to ask. So let's say somebody listened to this podcast. They, they, they took my pr advice, they pitched what happens next? If you like the pitch, like, let's, let's go through the timeline, like from pitch to actual interview.
So if I actually, um, if I'm liking something, it made it into my folder and, um, then I'm pitching a segment with the final product. So I want to be super transparent on what that product is like, because I also [00:51:00] wanna talk about not only getting booked, but also what happens after you get booked, which is really, really important.
And we often only talk about the front end and we never talk about the backend. So, um, let's say it makes it into my run, my initial run list. This is just a draft of up to 40 to 50 products for a given segment of a given theme. Um, then I'll send it off to my producer and they will pick, uh, they either as a team or one single producer.
We'll narrow down that list to their top six to seven products out of 40 to 50 products that I have pitched. When I get that final list, it's all green. I'm green to go, and I have, I've been doing this a while, so I have a very, very detailed pool request that has all the information you could practically know.
It will even tell you what time to go to the bathroom. So, um, it's, it'll give you the information of when the show is how many quantity I need of a product. Um, I confirm the [00:52:00] exact product, the link and everything. And then, um, I'm very specific with my pool, so I'll be like, I need two purple ones. I need two pink ones.
I need two orange ones. I need two green ones. If this is your first time, like, do not be overwhelmed by the quantities that might be requested, because not only do we need ones for front display on countertop, but we might also need ones. To test or if it's a food item to have in the back for host to sample should they wish.
If it's something we have to prep, we need one set to prep and one set to be the, be what's called the beauty or the display item. So if you, if you are asked, and you're a small business, and they're like, okay, well we need 10 of these and they cannot be returned, please do not be overwhelmed because it's still an amazing opportunity, um, that we need these quantities for a very specific reason.
By the way, also, if I request 10, please don't decide to send five because then I just need to come back to you and ask for the other five. My producer is annoyed. The props person is annoyed. The art per art director [00:53:00] person is annoyed. We're all annoyed. So if I ask for something specific, it's usually for a very specific reason.
Um, and that was actually just recently happened in a segment. I'm like, why did you only send like half what we requested? And they just seemed like a lot. And I'm like, I'm gonna need the other half and now you're gonna need to express send it, which is an additional cost. Like I totally get it. It's like, so everything's like so crazy, right?
And it's expensive, but they just made more work for everybody, including themselves, by not, um, doing what was on the requested list. Um, and you can, oh, by the way, I always encourage asking questions, like ask questions if you like, don't understand why something is written on there. Um, sometimes there's a digital story after the, you know, that's tied to the segment.
Sometimes there isn't. And actually that's not something that's under my control and I make that very clear also. Uh, and then I request tracking information, which regardless of whether you've shipped it, regardless of whether it has arrived, I still need the tracking information. Like the buildings that these products are going to are massive.
And there's more than just that [00:54:00] show at these buildings. And sometimes even though the product has arrived, it gets lost in the building. So there's very, it's, it's very obvious reasons why. And this is, um, This is something that I wanted to talk about, like the backend, there's two specific things I wanted to talk about on the backend.
When I send you the, the golden, the golden ask, that's like, I'm so excited to pull your product for this national television show. It's like, it's a beautiful moment for me. It's a beautiful moment for you. And I'm as excited for you as if it were my first segment. I'm, I'm not exaggerating. Like I get it. I get it.
And um, the first thing, some I I, I, in your response to me, the first sentence and the second sentence and the third sentence should not say, I have five other products that would be so amazing for this segment. Oh my gosh. So I understand that there is so much excitement and you think, oh, the door has opened and now I need to [00:55:00] shove more products in this.
So when I'm coming to you with an ask. My run list is closed. Every other slot has been filled. And most likely I have actually looked at all those other products that you have in your lineup. And this is the one that has been selected. So, and this happens not just from independent owners, I don't mean it's actually publicists who have other clients, and they're like, I have three more great products for this segment.
And I'm like, that was actually not the right answer. I, I would love to say, you know, I want to share the hope and the joy and all those things at that first moment. And like the thank you needs to come first, right? Yeah. Thank you so much. Like, this is, or whatever, whatever your emotions are, like, please put those down first.
I, I, I, it, it's a very strange feeling that happens to me when I get that email that's like, I have five other great products. I have four other vendors. I have three more products you need to look at. And then they. They go to pitch and it's, it's not a slap in the face. That's not what I mean, but it's like a tap on the fingers to me.
Yeah. And I'm just like, what just happened? [00:56:00] Like, because you're one out of six, that's really one outta 50 that was selected for this segment, and it's hard for me to create that space for you. And I hope that we can appreciate this moment and like, as a joyful win for both of us. Right? Yeah. Don't agree enough.
So that's the one. Yeah, that's the one, that's the one thing. Um, and then the gratitude was, goes for miles and miles. I can't, I can't even tell you because these editorial segments, I'm not getting paid by anybody. The show's not paying me. Products aren't, products cannot pay me to be on. That's actually illegal by the way.
And it's an FTC regulation that if you paying me to be on, then that's sponsored my responsibility as a journalist to disclose that relationship to an audience. Um, So that was one big thing, and I can't remember what the other thing was now, but I, I had, I had another question. Yeah. So, so let's say they get on, right.
I'm assuming a lot of times they're not actually in the studio with you, like you are just describing it to, so do they write out like a whole, like, narrative about the [00:57:00] product and what you should say, or you get on the phone and ask them and then you craft your own presentation about it? So everybody's different, right?
Um, some people might ask you for what are called talking points. Can you please send me some talking points about the product would be, which would be, you know, the description you, the full description you have on your website, any backstory about yourself and creating your company. Um, anything that would make this, you know, meaningful you for, for you.
In addition to reiterating the price point, the direct web link to product, um, and any high res photos that we might use for a blog story or that Today show might use for today.com or whatever show it is that they might actually post on their own digital web story. Um, and so that part is, is good to have at the ready.
I tend to already have all that information because I've already pitched you to my producers. I, um, I'm very, very thorough in my reporting, but every reporter is different. Some are request talking points, some won't. Um, what's very important for you to know is that I'm actually not hired by you [00:58:00] to read a script on air when I go on sharing your product.
And I know that you want me to say certain things, and I know that there are certain things that are very, very important that you want me to push out, but you have to trust that the most important part of your story will absolutely rise to the top. Um, because I, you know, I, I do a lot of research and in the moment I actually prepare probably 200%, and I use what, 8% live on air.
So if, um, you know, when I'm talking, I actually am unscripted. I'm well versed and well practiced. But I am unscripted and depending on what the host is asking me, that's how I will respond. Um, so you have to kind of trust that. And, and I do have publicists of like, okay, well here's your script. And I'm like, it, it doesn't really work that way.
Um, but every, you know, every brand has an agenda and I understand the pressure that publicists can be under as well. So I accept the talking points, but then from there I have to craft it [00:59:00] as, as my, out of my own words because it really is, my editorial means that it's my opinion and my opinion, these are the best products within this given category to recommend to you.
So it has to be my words. And then just enjoy like the influx of attention and credibility. I mean that's like they've already made it. So I think a lot of people tend to worry about problems when they really should just be celebrating the fact that they've like made it on national tv. It's incredible.
Yes, yes. Yeah. So exciting. Is there anything else you wanna say about whether it's product owners or maybe non-product owners? What about like auth? I know you don't do authors, but what about like founder stories, people without a product? Like is there a way that they can get on and do you have any tips about that?
Oh, definitely increasingly, you know, watch, uh, programs and see what type of category of programming you fall into. And that's very important. You know, you gotta watch a couple episodes before you pitch yourself for a given show. Um, but you know, there's like, there's always founder stories. They're like, she made that she did it, you know, like different, and it's not just female.
It could be women, it could be they, them, um, and, you know, pitch yourself for those particular segments [01:00:00] as like a founder story as like, you know, a beginning or maybe it's like a production type of story or what have you. So there's lots of entrepreneurial highlights and, um, different shows and it's just a, please, please just make sure you watch the tenor of the show so that you can have your pitch match the voice of what they're, what they're already looking for.
But yeah, there's increasingly seems like more opportunities than ever to be able to share your story and your journey, um, on the airwaves or digitally. Oh, I love that so much. I could talk to you for hours and you could do a whole like masterclass. Before we go, are there any other tips on connecting follow up or something that you're noticing that's working really well for founders to get into your inbox?
Yes. Uh, I think that you talk a lot about the development of the relationship with journalists and writers and, you know, we're people too. And like I said, I turn back to the people that I have developed relationships with. Um, even as brief as they might be, any, any way that you connect when you get, and these are the people I turn back to time and time again, and there's a [01:01:00] reason for that.
Um, when you get to know my beats, which I'm sorry, I'm a general reporter, so there's many beats that I cover. Yeah. But you, you get to know my beats. You get to kind of know the content. You kind of get to know the feel of what I look for in the same regard. Like, I follow you when you develop a new product and I follow you when you get your first storefront.
Or I follow, actually I'll be featuring next week, uh, a store that I wandered into like. Just kind like after the major crisis of the pandemic, my family went to Hawaii. I saw this really beautiful store. I'm like, oh my gosh, these bags are totally amazing. Little did I know that they had just opened, um, not that long ago, and that they're two female owned.
It's a female owned business. They're both Native Hawaiian, and now they're gonna be on the Today Show next week. Oh. So it's like, you know, um, You never know, like where, where the connection is gonna happen. Whether it's me walking into a store or me sampling a really, like a new food [01:02:00] item at a friend's house, or I, you know, I have to live, I have to live an inspired creative life.
I'm just kidding. Because of the very high level of creativity that's demanded from my job. I'm always looking at new things, always looking for new voices, always looking to highlight interesting and fun stories. And when, by the way, when you get to write, get to know my beat, what I cover, my tenor, my tone, um, my passion, I then again, like follow you when you open the storefront, when you have a new product, when you have something new to share.
When you do a CoLab with another, maybe a bigger brand that's gonna like, yeah. And that, that is helpful for me to like propel your, your voice onto a screen. So, um, it, it's kind of like a mutual, like you kind of end up following each other and that, and that's true also for. Official publicists who might be listening.
Like, I follow you when you go from one firm to another, to when you open your own firm, um, to when you start a podcast. And so, um, there, as much as I am a storyteller, I like [01:03:00] to also create stories with people too. And that's part of the journey. It's all about seeing life through an abundant point of view.
Because when you look like Brene Brown says, when you look for ways you don't belong, you'll always find it. But if you shift your perspective and create opportunities and see everything as opportunities, it's just gonna start coming to you. Right? I mean, you know this. Mm-hmm. Because it's all about how you see things.
So thank you so much for giving us so much. I think I'm gonna make this a two part episode because we just covered so much that this is gonna be one that people will have to come back to. And thank you so much for sharing your wisdom and uh, for just being like so knowledgeable and being in this industry for so long with all the changes.
How can people find you and follow you and hear about what you're working on? That's very nice of you to ask actually. Thank you. I, um, am available across all socials at Amy E. Goodman. It's my website. It, it's basically everything and I do respond to dms, so, um, definitely you can reach out. I'm not a journalist, by the way, who's super active on Twitter.
I might be one of the only ones who's [01:04:00] not. But Instagram for sure, um, is probably the best way to DM me. And I also wanna thank you so much for shedding your love and light on, um, under voiced communities. Uh, it's so beautiful the work that you do and as you know from trying to nail me down for this interview, I'm so sorry, Gloria.
Um, I'm extremely selective about where I'm able to share my passion and my time. Uh, 'cause I always wanna give 150%. I'm sorry, let's round up to 200000%. And, um, but in listening to your work in reporting a little bit about you and hearing your story story from um, DC straight into PR hood, and there is so many things that I just really, really resonated with me.
And I'm so grateful for what you do for our mutual communities and other communities, Latinx, um, and, uh, other Bipo communities. And, [01:05:00] uh, I know that I also do, you know, transgender communities and they, them, um, in increasing the space for people to be able to tell their stories. They better mimic the real world in which we are living in.
So thank you for all the work that you do. Thank you so much for being here.