Episode 01: How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 Writer Margaux Lushing
Ever wondered how to get your product featured in top gift guides or product roundups?
In this episode, I’m joined by Margaux Lushing — a freelance writer and founder who lives and breathes wellness. She’s written for major outlets including Forbes, Refinery29, The San Francisco Chronicle, Architectural Digest, House Beautiful, Brides.com, Well + Good, and more. She’s here to answer your biggest questions about how editors really choose products and what entrepreneurs should do to stand out.
Margaux also founded Well + Away VitalGuides, the first healthy city guidebook series, and has designed wellness programs for brands like Four Seasons, Viceroy, and Soho House San Francisco.
What You’ll Learn in This Episode:
✅ Why being featured in product roundups is a game changer for brand visibility
✅ How to pitch your product for holiday gift guides and best-of lists
✅ What to include in your pitch (and what to avoid)
✅ How to follow up the right way
✅ Whether or not you need to send samples
✅ How to find the right journalists and build relationships
✅ Why your tone matters — and how to sound direct, not demanding
✅ The secret to staying relevant in a crowded market
Whether you're gearing up for the holidays or want year-round press, this episode will give you real insights from the writer’s side of the inbox.
🎁 Pro Tip from Margaux: Pitch early and pitch often. Writers are always scanning their inboxes for the perfect fit!
👉 Rate + review the show for a chance to win a 1:1 session with me.
Resources Mentioned:
Read Margaux's Stories on Forbes
Join the PR Secrets Masterclass
Join the Small Biz PR Pros Facebook Group
Additional Resources:
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