How My CPR Pitching Method™ Got Her on the Front Page of Cosmopolitan
“You are your own industry expert”, Ada says when speaking of her Ada Lip Beauty Brand that was just featured on the FRONT PAGE of Cosmopolitan (34 million views) AND on their instagram (3.4 million followers).
Pitching to journalists or magazines can be a very scary and personal thing because nobody knows your product or business like you do. And, rejection can be hurtful. Ada still doesn't have an email list and she has 100 followers on Instagram. Now she has gained insight and experience--that lead her to press, visibility, and unparalleled industry credibility. Most importantly, it gave her the confidence to know that she is doing much more than selling lipsticks.
The three-step CPR Pitching Method ™ I have created from cold-calling hundreds of newsrooms is a proven framework to get your pitch noticed, even if you have no PR experience or industry contacts.
C- Credibility
P- Point of View
R- Relevance
Ada pitched using the CPR method, got a response, and Cosmo offered her to write an op-ed with their in-house editorial team. Now, she not only knows 3 people at Cosmo she's written this with, she has also showcased her wealth of experience in this beautifully written piece that is very personal to her and so many Asian women. “This pitch is so personal and it doesn’t do it justice unless you do it from your own experience”, Ada shared at the Facebook live that took place in the “Small Biz PR Pros” Facebook Group on April 16. --Click HERE to watch the replay of her interview.
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