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Visibility Blog

Actionable strategies to get your business featured in the media and recommended by AI like ChatGPT.

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Small business owner learning how PR and earned media drives visibility in Google AI Overviews search results Image title: PR Is the New SEO: How Earned Media Gets You Into Google AI Overviews

By Gloria Chou — #1 Small Business PR Coach | AI Visibility Expert Table of Contents Why Is My Website Traffic Dropping? (It’s Not Your SEO) What Is Google AI Overview? What Does Google AI Overview Actually Pull From? Does Having a Website Help You Rank in AI Overviews? What Kind of Press Coverage Gets […]

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By Gloria Chou — #1 Small Business PR Coach | AI Visibility Expert Table of Contents Why Are Journalists Rejecting AI Pitches? The Five Categories of AI Jargon That Kill Your Pitch What AI Sentence Structure Do Journalists Spot Immediately? How Do You Train AI to Write in Your Voice? AI Should Do the Grunt […]

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By Gloria Chou — #1 Small Business PR Coach | AI Visibility Expert Table of Contents How AI Is Stealing E-commerce Traffic Right Now Why This Hits Product-Based Businesses Harder Than Anyone Else How PR Gets You Found by AI (And Drives Traffic Back to Your Site) Why PR Is Killing Two Birds with One […]

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Table of Contents What is changing about online shopping with ChatGPT in 2025? How does the ChatGPT × Shopify integration work? Why should small-business owners care about ChatGPT shopping? Is PR becoming the new SEO for AI shopping? How does ChatGPT decide which brands to recommend? How can I make my brand show up in […]

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Table of Contents Traditional PR agencies for small business: Paying for yesterday’s playbook DIY small business PR (without AI): Where good intentions might burn out AI-enabled PR: How to get featured in media faster than ever Why this small business PR opportunity window won’t last forever Do journalists accept AI written pitches? Which PR path […]

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Table of Contents 🎁 Gift guides & product lists: Get my small business featured year-round 🗞️ Local press: Why journalists need to feature you 📰 Top-tier media: How to get featured in national and global news outlets 🎙️ Podcasts: Why every small business should be guesting on podcasts 📺 TV segments: How to get featured […]

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Table of Contents 3 Reasons Why the Next 6 Months Are Your Golden Window for PR Best AI Tools to Get You Featured in the Media for Free The Proven AI Workflow for Getting Featured in Media Fast Why Your AI-Written Pitches Aren’t Working (And How to Fix Them) Why This Golden Window for PR […]

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Table of Contents Why you’re not getting media attention How do I overcome fear of sharing my story? Should I be vulnerable in my PR pitch? How do I turn my personal story into media coverage? How do you get a reporter to cover your story? Let’s say you’ve consumed all my PR tactics. You’ve […]

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Table of Contents Why doesn’t common PR advice work for product businesses? Etiquette for pitching to product editors How do product founders get featured in the media without experience? What are the benefits of PR for product businesses? How can I get press coverage for my products? Are you tired of PR advice that clearly […]

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Table of Contents Organic Marketing VS Paid Growth What bro marketing actually is (and why it’s toxic) What should I do instead of aggressive marketing tactics? How do I build an organic marketing strategy? How can I make marketing feel authentic to my brand? Are you tired of marketing “experts” telling you to hustle harder, […]

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Founder Stories / Founder Stories / Founder Stories / Founder Stories /

Hey — I’m writing this from my couch, wrapped in my favorite blanket, thinking of you and how you might be feeling after the election. Personally, my heart is heavy, and I imagine many of yours are too, because there is so much hate, division, and pain in this world. In times like these, I find myself […]

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Remember who the F*CK you are, Gloria.” That’s what a birth chart reader told me during a sacred ceremony in Oaxaca, a year and a half ago. At the time, I nodded politely, thinking I already knew. I thought I knew myself, an extrovert, a PR expert, a daughter of immigrants, a night owl, a […]

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There’s a reason so many founders dream of getting on the Oprah’s Favorite Things list. It’s one of the most powerful gift guides in the world. Brands that make the list often see a massive boost in visibility, sales, and credibility. But if you’re a small product-based business, it can feel impossible. You might be […]

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If you’ve ever been told you’re “too much”… Or been rejected because your values don’t align with someone else’s… This post is for you. Because the truth is, being rejected for standing in your truth is not a setback, it’s confirmation that you’re doing the work right. Not too long ago, I received an email […]

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