3 AI Tools For PR !
Hey future PR superstar!
I just wrapped up our February PR coaching call, and I'm still buzzing with energy ✨
The insights shared, the wins celebrated, the real talk about PR challenges... it was EXACTLY why I do this work. And while I wish you could have been there live, I didn't want you to miss out on everything we covered!
I literally had to mute my mic at one point because the tropical birds here in Mexico started singing along to our celebration! 🌴
What You Missed From the Call ⬇
The 3 AI Tools That Are Getting REAL Results Right Now
1. Perplexity AI - This is my go-to for research that goes beyond basic Google searches. On the call, I demonstrated how I use it to:
Find relevant podcasts to pitch (simply ask: "Research podcasts in the [your niche] space I can pitch and be a guest on")
Discover which gift guides specific outlets publish each year
Analyze journalist contact lists to find the most relevant contacts for your specific audience
2. ChatGPT - Perfect for tactical implementation. I showed members how to:
Analyze podcast transcripts to identify common questions and improve your interview skills
Create professional one-pagers by uploading your website content and about sections
Craft follow-up emails with fresh angles based on seasonal events
3. Claude AI - My secret weapon for long-form creative writing. Unlike ChatGPT, Claude excels at:
Creating authentic-sounding newsletters and Instagram captions
Maintaining your unique voice (especially when you upload examples of your writing)
Developing more nuanced, emotionally intelligent content
I also shared two bonus tools: Fathom AI for meeting transcription and Monica AI for email rewriting and YouTube video summarization.
We also covered:
Our accountability pod system led by Angela
How to leverage Substack to connect with journalists
Strategies for following up on pitches that didn't get immediate responses
Deep dives into PR opportunities posted in our private Facebook group
But here's what PR program members get that I can't include in an email:
⚡Access to top 1% editors: Actually writing gift guides featuring products like yours and showing it to customers looking to buy
⚡Implementation support: We troubleshoot your specific challenges in real-time
⚡Accountability: Our new pod system ensures you're actually doing the work (because strategy without action = zero results)
⚡Community wins: Learning from others who are actively getting featured right now in your niche
⚡Direct access to me: Ask questions specific to your business and get immediate feedback
⚡Media contacts: Customized journalist contacts across 150+ categories with 100,000+ contacts
⚡PR opportunities: Daily media queries posted in our private Facebook group
⚡Proven pitch templates: Follow-up sequences that actually get responses
Plus, all calls are recorded, transcribed, and timestamped so you can revisit the exact information you need, when you need it. Access the calls however works best for YOU:
Time-stamped Google Doc: Jump to exactly the section you need
Full video recording: Watch the demonstrations and screen shares
Podcast format: Listen on 2x speed while walking your dog (this is what I do as a fellow multitasker!)
No matter how busy you are, I've made it super easy to get this valuable information in whatever format fits your life.
Quick Tip You Can Implement Today
Set up a Google Drive folder with your best writing - captions, interviews, even meeting transcripts. This becomes your "voice library" that you can feed to ANY AI tool to maintain your authentic tone. This simple hack saves hours of editing AI-generated content to sound like you!
Look at these REAL results from small business heroes:
These aren't flukes or one-time wins. They're the result of consistent implementation of the strategies we work on together in the PRogram.
Ready for results like these? Join the Program today and get immediate access to all our past call recordings, the PR resources library, and our supportive community.
I believe in you more than you know. ❤️
Not in some vague "you have potential" way, but in a specific "I've seen what happens when small business owners like you get the right PR support and decide to be seen" way.
The difference between businesses that get featured and those that don't isn't talent or even having the "perfect" product...
It's having someone who understands the media landscape TODAY showing you exactly what to do.
Don't miss another month of potential PR opportunities!
With so much love,
Gloria