Warning: Extremely unflattering and borderline graphic photo ahead)

We all have one of those sh*tty weeks.

That week was last week going into this week for me.

On Tuesday, in the pouring hard rain at 10 pm at night, me and my lack of common sense and rode an eBike in Brooklyn at 27mph in a rush to get home after deciding to not take an uber for the 10 minutes that it took to get home from the subway.

As I pedaled furiously as I have so many times before, having biked for a decade all over NYC + the 5 boroughs, it felt like any other day in the harsh but normal city-life environment.

Only this time the joke was on me, and my lack of common sense.

Before I knew it, my eBike tire didn't grip the metal plate that was embedded into the road, and I fell over at a rapid speed, hit my head, and cracked my tooth on the cold pavement.

I was not wearing a helmet.

It was entirely my fault.

What's worse? I was carrying GROCERY bags. They were all over the road, spilled, soaked, and broken, like me.

For a second I was in shock and all the lights went to white.

"Was I getting a concussion? Did I crack my head open?"

Luckily, a nice uber driver behind me helped me out as I wobbled deliriously in my drenched coat, with blood dripping out of my cut lip from the fall.

My husband was only 3 blocks away at home, and he came rushing by in a matter of minutes.

"What the hell is wrong with you? WHO BIKES IN THE POURING RAIN at 10P at night with GROCERY BAGS? Why not just pay for a taxi?"

This is the question everyone who saw me on the street had.

I was no longer a broke college student.

I was a CEO of a thriving business and yet I made a decision that was not aligned with my current self and situation.

The taxi/Uber would have been no more than $15, yet my hard-wired immigrant upbringing had me think that I could save that money since I was "such an expert on the bike".

I got so lucky. And I learned a hard lesson.

After 4 hours in the ER, 2 cracked teeth bruised ribs (not my best look), and many painkillers later, you should know that I am totally fine, and all the scans came back OK.

What was NOT OK was how I felt it was OK to do such a stupid thing, all because I was accustomed to thinking, "it's no big deal, I can save a few buck$ so why not?"

You see, growing up in an immigrant household, my grandmother saved every container and reused them, piling up our house to the point where my mother would get upset at her for making our living situation a set of the TV show "Hoarders".

As I got older, I slowly let go of these irrational scarcity beliefs, and indulged in the #TreatYaSelf movement of self-care, taking myself on vacations, while still holding onto many of these completely nonsensical beliefs.

Why did I feel the need to take such a risk, just to save a few dollars?

This question resonates so deeply and stems way back to my childhood and how our old habits override common sense.

From this difficult lesson, I learned that even though I've grown to be a proudly independent, self-actualizing entrepreneur with a thriving business making a real impact, there are still things hard-wired in me that keep me from seeing clearly and making sound decisions.

As we embark on our journey to build our business and life beyond our wildest imaginations, what old beliefs are we holding onto subconsciously that we aren't even aware of until it hits us like a ton of bricks?

After this insane incident and as my bruises faded, the tech Gods also played a joke on us, and our servers went down over the weekend, in the middle of our Black Friday sale on the PR Starter Pack.

Thankfully, our engaged community sent us many messages letting us know that the link to join the PR Starter Pack and meet us on our monthly calls was not working, and I am forever grateful for our amazing community we’ve built.

Between ER trips, servers being down, broken teeth, and black eyes from my fall, I ended up deciding to extend the sale until our Nov 30th live member workshop call.

I can't wait to see you on our value-packed monthly calls where we workshop on the best pitch angles to send, share insights from the state of the media and PR, do mindset coaching to validate your journey and support you along the way, and gift you with brand new bonuses, such as our month-by-month pitching ideas calendar and monthly list of important dates/holidays we added to the PR Starter Pack, and SO MUCH MORE.

A walkthrough of how indepth our monthly PR workshop calls are!

As always, thanks for letting me be my open, honest and imperfect self. You all keep me going, and seeing your wins and taking steps to create the business of your dreams make this all worth it!

Cheering for you,

Gloria
PS: SO proud of PR Starter Pack member Angela and her continued wins and earned media stories!! Can't wait to introduce members like her to our new members, because connecting you and making you feel seen and elevated is my #1 mission <3

I was in the ER. Warning: Graphic photos inside.