Reduce Marketing Spend by 90% with PR Done Early
The Limiting Belief That’s Costing Startups Thousands
The most common limiting belief I hear from founders is:
“I’m not ready for PR.”
This mindset often leads startups to pour tens of thousands of dollars into paid ads and traffic campaigns, hoping to convert users. The truth? This strategy isn’t sustainable, and it’s rarely as effective as leveraging strategic PR to grow your business organically.
The Proof Is in the PR: A Case Study
One of my most successful startup clients had the least amount of funding. Here’s what they achieved without spending a single dollar on marketing:
Keynote at Leading Conferences: They established themselves as the go-to expert in their industry.
Top-Tier Media Coverage: Their insights were featured in high-visibility outlets, reaching tens of millions of readers.
Organic Traffic Boost: The press features drove high-quality traffic to their website, all without spending a dime on paid ads.
By mastering PR, this startup transformed from an unknown player to a recognized leader—all while saving their runway.
Why PR Is More Powerful Than Paid Marketing
Unlike paid ads, PR builds perceived value and positions your brand as an authority. Here’s how PR outshines traditional marketing:
Sustainable Credibility: Media coverage continues to boost visibility long after publication.
Broader Reach: Top-tier outlets often have millions of monthly readers, providing massive exposure.
Cost Efficiency: PR skills empower you to amplify your brand without burning your budget on ads.
Why You Don’t Need a Big Budget for PR
PR doesn’t have to break the bank. It’s about learning the skills to make strategic moves that maximize your impact. Here’s how to start:
Focus on Relationships: Build genuine connections with journalists and editors.
Leverage Storytelling: Position your startup within larger industry trends or societal issues.
Pitch Strategically: Tailor your pitches to the publication and their audience for the best results.
The Time for PR Is Now
If you’re waiting for the “right time” to start PR, you’re missing out on opportunities to:
Gain credibility in your industry.
Drive organic traffic to your website.
Save your marketing budget for other priorities.
PR isn’t just a tool—it’s the strategy that sets startups apart in a crowded market.
Listen to Learn More
Want to learn how to start leveraging PR for your business? Listen to the podcast snippet below for actionable insights on how to master PR without a massive budget.