Reduce Marketing Spend by 90% with PR Done Early
The #1 limiting belief I hear from founders doing incredible things is that they think they aren’t “ready” for PR. Instead, they waste tens of thousands of dollars on paying for users and getting traffic that isn’t even guaranteed to convert.
To this day, the startup client that I got the MOST press for is still the one that has the LEAST amount of funding. They didn’t spend a single penny on marketing, and instead leveraged PR to keynote at every leading conference, position themselves as the leading expert, give commentary on every top-tier outlet, and got insane organic traffic from being on outlets that reached TENS of millions of views—with ONLY PR and NO sponsored content!
Building your perceived value by leveraging the most powerful PR skills will not only allow you to reduce your marketing spend, it will save your runway and your business. PR doesn’t have to be expensive-it’s about knowing how to take the strategic steps to make sure your every move has maximum impact so you can seize the best opportunities in front of you. Listen to the podcast snippet below for more: