Last month, I hosted a 2-hour live workshop/monthly training call for our PR Starter Pack members where we discussed:
Exclusive insights on the 2022 State of the Media and Journalism from Cision and what’s changing about PR
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Insider tips on how to follow up and collaborate with journalists
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Last minute gift guide pitching tips + examples
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How to use HARO
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What is a “good” open rate and DM follow-up cadence?
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Pitch feedback from InStyle Shopping Editor Emily Cieslak who shows us REAL emails she gets in her inbox (!!) + introducing her to our PR Starter Pack members!
and more!
On last month’s PR Starter Pack member calls, I revealed that these words were cliche and should be ❌ avoided as they are not specific or valuable enough to pitch⬇️ :
Instead, I encouraged our members to follow our training to “peel away the layers of the onion” to dig deeper (something I talk about in our PR Starter Pack in-depth pitch training section that has over 30+ real pitches I wrote for service providers and product owners).
✅ I told members to use these action words instead that journalists expressed were actually helpful for them ⬇️:
I also revealed actual responses from real journalists when asked about pitching:
✅ “DO Understand my target audience and what they find relevant.”
✅ “DO Provide short pitches with quick facts that enable me to produce short-form content quickly.”
✅ “DO Provide me with a list of upcoming stories.”
✅ “Be ready and able to respond quickly.”
What’s so interesting about these PR Starter Pack calls is that every time a group of scrappy small business owners gets together to elevate their voice and hold each other accountable, magic happens in the form of:
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Members validate each other’s fears and hesitations and remind them they are NOT alone on this journey of putting themselves out there
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Encouragement, inspiration, and support from the attendees
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Game-changing ideas and angles to pitch and survey the audience about
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Feedback in real-time
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Unparalleled support and connection
That’s why I love these action-packed, 2-hour transformative PR workshop (which will be recorded) and help our PR Starter Pack members close out the year with a clear path to making 2023 their best year yet.
See you soon on the next monthly call, PR Starter Pack fam!
Gloria
PS: Can’t wait to reveal the tech-enabled upgrades to the PR Starter Pack and our best angles to pitch every single month of the year!
PPS: Another day, another organic PR win for our members! Congrats to PR Starter Pack member and founder of Smunchies on getting featured in your first gift guide!
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