Episode 02: This Pitch Framework Helped Thousands of Small Businesses Get Top Tier Press Features for Free
Have you ever wondered how to start a conversation with a journalist or what to even write in an email pitch that could lead to a feature in your dream outlet for free?
Every PR effort begins with a pitch, and without knowing how to do it properly, your email will be unread or even worse, annoy the reporter at your dream outlet.
In this episode, I am giving you the details of my CPR Pitching Method™. C stands for credibility, P stands for point of view, and R stands for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.
Even the smallest, most bootstrapped entrepreneurs with zero contacts can use this framework to get featured in dream outlets. I know this because I have experienced it firsthand, and I have watched small business after small business do the exact same thing.
Topics We Cover in This Episode:
The difference between PR and marketing
Nailing down the energy of your pitch
How to establish credibility in one statement
Defining your point of view to an editor
Why relevance is the most important part of your pitch
Building relationships with editors
Tips for email sign-offs
Examples of the CPR method in action
The CPR Pitching Method™ will help you position yourself as an expert with a point of view instead of a founder, seller, or consultant, and that will go a long way with news outlets.
I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method™ and use it to your advantage!
Remember, you do not need permission. You are ready to press send and get your message out there!
If you want to hear more simple secrets that will help you turn your bootstrapped business into a nationally known brand in 30 days, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!
Resources Mentioned:
Register for the FREE PR Secrets Masterclass
How My CPR Pitching Method™ Got Her on the Front Page of Cosmopolitan
Additional Resources:
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Transcript
Speaker1: [00:00:04] Hey, friends, I'm Gloria Chou, small business PR expert, award winning pitch writer and your unofficial hype woman. Nothing makes me happier than seeing people get the recognition they deserve. And that starts with feeling more confident to go bigger with your message, because let's be honest, we simply cannot make the impact. We're here to make by hiding behind the scenes. So on this podcast, I will share with you the untraditional yet proven strategies for PR marketing and creating more opportunity in your business. If you are ready to take control of your narrative and be your most unapologetic and confident self, you're in the right place. This is the Small Business PR podcast. Have you ever wondered how to even start a conversation with the journalist or what do you even write in an email pitch that could lead to a feature in your dream outlet for free? Right? Every PR effort begins with a pitch, and without knowing how to do it properly, your email will be unread or even worse, annoy the reporter at your dream outlet, and we definitely don't want to do that. Now, from cold calling and cold emailing literally thousands of times to thousands of newsrooms, I'm going to share in this episode the exact framework that I created from years of experience cold pitching, the one that's helped small businesses gain a combined one billion organic views. Yes, you heard that right. Helping them get into every outlet you can think of New York Times, Wall Street Journal, PopSugar, Shape, Vogue, apartment therapy and so many more.
Speaker1: [00:01:32] This is one episode you won't want to miss, so grab your notes, and let's go. Remember the last time you were scrolling on an online article, or you're maybe looking at your competitors being mentioned in the press and you're wondering how is it that they got onto those outlets or how were they invited to speak on the panel when I might have more experience or I might have more, more value out or just as much value add? I'm going to show you in this episode exactly how even the smallest, most bootstrapping entrepreneurs who don't know anybody who don't have any contacts, how they can get into the outlets of their dreams, because that's what I did. I started off not knowing anybody, and I really still don't know really anyone. I'm not in the cool kids club. I never studied journalism, but from literally picking up the phone thousands of times and cold calling the most intimidating newsrooms, I'm talking New York Times, Bloomberg, Wall Street Journal. I started to pick up on patterns on what made the editor or the operator stay on the phone with me just five seconds longer and I took the emails that were were responded to. And I started to look at patterns of what worked and what what didn't work, and it came up with my three step pitching method that I'm going to reveal with you.
Speaker1: [00:02:37] But before we get started, I want to talk a little bit more about PR versus marketing because it's so important for people to know the difference. So when I talk about PR versus marketing, imagine a man and a woman are on a date, right? The man is telling his date how handsome, smart and successful he is. That's marketing, right? He's saying the right things to the right people. Now, if the woman's most trustworthy friend tells her after the date how handsome, smart and successful and what an amazing guy that the guy that she went on a date with. That's PR, right? That is the power of PR. And that is why Bill Gates famously said that if I was down to my last dollar, I would spend it on PR. So how do you as a small business owner? How do I as an early stage entrepreneur, how can we hack our own PR and take control of our narrative without needing to know anyone without needing to pay agencies thousands of dollars a month? I'm want to show you right now in this episode, so it all starts with a value driven conversation. Now, a lot of times people think that you need to know someone or that you need to go in the details about your product or your brand to convince the journalist to write about you. But I'm telling you that's fundamentally the wrong energy. Why? Because you're not selling to the journalist.
Speaker1: [00:03:49] They're not going to buy your product right. The energy of the pitch has to be one that is value driven. It has to be one that puts you in the position where you're so confident about what you're sharing. You might be early stage, but you still know that you have value to share, that you have insights to share and a point of view about your industry. Why? Because experts have point of view and founders who know how to do the transition, the transition, the mental shift between getting their product brochure into a newsworthy pitch. That is what's going to allow them to get into anywhere right. It's a value driven conversation. So my CPR method stands for C as incredibility, p as a point of view and R as in relevance. And this is a framework from hacking my own PR thousands of times without any industry contacts. And the reason why this works is it turns your me, me, me pitch into something that is newsworthy. Right? It positions you as an expert, not as a founder or a seller or a brand consultant. It positions you as an expert with a point of view. It allows you to share your insight on a topic people already care about. So you're basically saying, Hey Ed, it's not me telling you this. It's what all these other people are already caring and talking about. I am just a conduit of information, right? That is what the CPR method stands for.
Speaker1: [00:05:08] So again, CPR stands for credibility, which is why you are in the authority position to discuss what you're going to discuss. And now this is probably the smallest part of the CPR method. It's probably just one sentence. A lot of founders get tripped up here because they think the credibility part in the CPR method means they have to go into a huge, long thing about their studies and their accolades and their founding story, and that could not be further from the truth. I want your credibility piece to literally be one sentence. I am a founder and I've seen this firsthand. I am a mom entrepreneur and I've seen the challenges. Mom's face, right, that is all you need now a p in CPR stands for point of view. Why? Because experts have point of views. So think about what unique perspectives you can share from your data experience or findings. Now remember, you are sitting on a goldmine of information because you know your audience. So whether you're in skin care or if you're in toys or viewing books, you have information about your audience, their wants, their desires, what's changing their habits. The way that you know, this information is going to be way beyond what a journalist does because journalists are generalists, so use that use that to pitch your story. It could be doing a very simple survey among your audience and saying, Hey, if you belong into this category, answer these questions and then you can cross compare to different segments.
Speaker1: [00:06:32] It could be people who are moms or not moms. It could be people who are entrepreneurs in a certain industry and entrepreneurs in another industry. If you are, you know, an author, it could be people who read ebooks versus hardcover books, whatever it is, right? What are the data that you can compile and is going to be proprietary and allow the journalists to be like, Wow, this person is giving me information that I otherwise would never have time to do on my own? So that is your point of view, right? It could be as easy as saying, You know what, I am in the skincare industry and I am seeing three little known ingredients that are really like hot and trending right now for eczema prone skin. Right? It could be something for, you know, I like 3s, so I like to put in bullet points. It could be, you know, three ways to time manage if you are a mom, entrepreneur and your kid is stay at home. Right. I recently worked with someone who who does home schooling curriculum, and the point of view that we came up with was three ways to help your ADHD child adapt to homeschooling, right? That is the point of view now are in CPR stands for relevance. Why the story matters now. Now, relevance is probably the most important part of the CPR method because it tells the ED that this matter is now and that this is not some recycled pitch from five years ago that this needs to be responded to.
Speaker1: [00:07:52] So think about what happened this year or in the last six months. Now I don't care what industry you're in. We have fundamentally changed so many things about the way we live, whether it's society, whether it's our viewpoints, whether it's the way we buy and consume information and relate to each other. So think about that now. An example if you are in beauty and wellness, it could be the fact that now that we're wearing masks, it's causing acne. So what are the ingredients or what are the things that we can do to combat summer masking? It could be something about fall and winter and how fall and winter is really bad for sensitive skin, and it could cause a lot of dryness. So what are the ingredients right? If you are in something that is more regulated, like finance or health care, it might be something to do with a policy change. It could be a new tax policy. It could be something in your state. It could be something that is a research finding. So tie it to something that is relevant. If you are an E commerce, it might be something about about back to school, right? It might be about what things people are buying.
Speaker1: [00:08:53] It might be something about Black Friday or seasonal gifting. What are the ways that consumers are changing their behaviors in this season? So that's what I mean by relevance now. I will give you an example because I'm all about showing and not just telling. So I worked with Anna, who is an early stage entrepreneur, and she wanted to develop a video interview app, so she basically is like a version of Zoom or face time. And look, it's a saturated market. There are so many people who are doing interview apps. She was not alone, but she knew that she wanted to go all in on PR and establish herself as the leader. That was the only way she was going to be able to get in front of investors and be able to sell her product to these fortune five companies who really care about reputation. So her CPR press pitch was the credibility part was that she was simply a thought leader in the air space because she used to be a recruiter and she wanted to use the video app to help companies interview candidates so she knew what companies wanted, and she knew the pain points that they were facing in terms of getting people to interview and getting the best candidates right because she used to be a recruiter. Now the PE and CPR stands for point of view, so the point of view. Part of the pitch was that there was a huge interview skills gap between young people who are very well versed on camera, you know, with TikTok and Instagram and kind of the older, more traditional job seekers who are not really used to interviewing on camera.
Speaker1: [00:10:14] And so this creates an uneven playing field. It creates winners and losers. And so there are and relevance stands for why does it matter now? And the reason why it matters now is because virtual job interviews during the pandemic are literally the only way people are hiring and the way that people are getting jobs. And so the pitch that we wrote for her was about three ways to ace your first online interview. And it led her to be featured in Fast Company in an article. I told seven simple ways to stand out in a crowded applicant field. Now this was huge for her. She was still developing her product. It was in beta. She wasn't fully launched, but yet she was able to gain that momentum and be featured alongside amazing industry players in a fast company article. And she was able to use this in order to start conversations with investors. And then she was asked to speak on career panels, and all of a sudden she was able to be seen as a thought leader in her industry, right, which is HR tech, which is recruiting. Now, this led to so many other opportunities for her, but it all started out with a framework, and that is why the CPR method works so well.
Speaker1: [00:11:22] So think about the ways that you can apply the CPR method to your company, whether it's a service or a product. Now, C stands for credibility and everybody has credibility. It doesn't matter if you just founded the company yesterday or 10 years ago. Credibility doesn't mean that you have to meet a benchmark for credibility. It just means it's one sentence about whether or not you've been featured and whether or not you know if you have had experience in this field, it could be as simple as I've seen the struggles for my industry, and that is why I'm if I am a founder, right? It could be as simple as that. Or it could be something like I've been featured in X, Y and Z outlets, but again, that's not a requirement. I'll give you another example of the CPR method. So I worked with an early stage founder who needs his name is Vincent, and he wanted to basically enter a really, really saturated market, which is career coaching right during COVID. So he wanted to build a business about career coaching again, helping people during the pandemic to pivot and make sure that their resume was reflecting their best foot forward. So he wanted to use PR because again, there were so many career coaches, and what we came up with him was that we had an idea of comparing 2008 grads with 2020 grads, right and their attitudes about whether or not their college degree was a worthwhile investment and basically kind of their general optimism about where things were headed.
Speaker1: [00:12:46] Now, if you imagine 2008 was, you know, during the recession and 2020 was when we had the pandemic. So those two were comparable because those are very tough times to graduate. And so he basically went on LinkedIn and he did a very casual shout out and said, Hey, fam, LinkedIn people, if you graduated in 2008 or in 2020, let me know because I love to ask five very simple questions. And if you do, I'll give you a five dollar gift card. And again, you don't have to offer a gift card. But he did that and he used a Google Forms, so it doesn't need to be this huge like data science thing. You don't need to bring in a consultant. It could literally be a free Google forms with questions as long as it's not yes or no answers, so it's probably rank from zero to 10. Your attitudes about X, Y and Z. He was able to compare the attitudes of 2008 grads with 2020 grads, and he offered that up as proprietary information. And he was able to start conversations with top tier outlets like TechCrunch and Fast Company and Forbes and Inc. And he actually got in to Forbes and Inc and the Tennessean. And he was in Nashville's 40 under 40.
Speaker1: [00:13:54] He was in local press and he actually was retweeted. His event was retweeted by the official Inc magazine Twitter. Now that is an account with 2.7 million followers. So when Inc tweeted out his event, it actually caused a temporary crash to his website. All right, can you imagine? Magazine actually tweeting your event on their official Twitter? But that's what happened after he was able to have a value driven conversation with the editor in chief of Inc using the CPR method. He literally said, Hey, I know that ink is covering a lot about kind of the the landscape of hiring and jobs. I have some data that I gathered. Would you be interested in seeing this? And that is the way to start a conversation, and the editor in chief of Inc said, Wow, this is really interesting. And then so it's all about building a relationship. I think a lot of times founders would get tripped up and thinking, we need to know the beginning, the middle and at the end of exactly how the story will be published. But that's not your job. That's the reporter's job. It's up to their editorial discretion, how they want to take the story, and it's up to you during the point of the interview, when they get on the phone with you to answer the questions and go more deep into your story. But if you stuff too much in a pitch, if you're putting all these attachments and your pitch deck and your founding story, it's just way too much and way too overwhelming.
Speaker1: [00:15:16] And I think a lot of times it's hard for us as founders to not want to stuff everything because we are worried that our pitch is not going to get featured. And so we just want to list every single thing about our product and about us and this and that. And, you know, you've probably heard the saying that it takes more skill and expertize to write something in a more concise way in a longer way. So that is what the CPR method is for, and that is why it's helped thousands of entrepreneurs because it's helped give them a framework to structure the writing so that it's not this autobiography that's unpublished and you're sending it to an editor who, by the way, is never going to have time to read more than three paragraphs max. So how can you in a very concise way, give the editor something of relevance, something that has a point of view, and then you can validate yourself a little bit. And so that is why the CPR method is so good. And here's another thing about the CPR method is if you actually see it on paper, when you're actually writing using the CPR method, it's actually in reverse. So you want to put the air, which is relevance first and then p for point of view in the middle. I like kind of three bullets and the credibility lasts.
Speaker1: [00:16:22] So it's called the CPR method. But when you actually write the email pitch, I like to have it in reverse and I'll show you what this looks like. So whatever you're doing, come back to me. So our PC, right? So R is relevance. So you want to start the email with Hey, since people are concerned about X, Y and Z, I wanted to share some perspective that I'm hearing from my community, right? So that is why your pitch is relevant. You're setting the stage first. Again, every single line you are competing for the editor's attention so you don't want your first line to be about. Hi, my name is so-and-so. And I created this product with my partner, who I met in business school. That's not relevant to them. What is relevant is what people are caring about, right? If you make if you are making food, for example, if you make like a line of pantry staples, it could be something about how everyone is really caring about the environment and having a more plant based diet. We're experiencing this huge shift right now as a society, so that might be a relevance, right? If you are in skincare or beauty, it might be the fact that people want zero waste packaging and we really want to minimize our carbon footprint while having totally clean and toxin free ingredients, right? So that is why it's so relevant.
Speaker1: [00:17:34] If you are in finance or health care or something like that, you might cite a piece of policy. You might say, Hey, the CARES Act said this and that, and this is newly covered under the HSA. And so that is why I wanted to share some more insight. Do you see where I'm getting out here? Relevance is so, so important because it's setting the stage and you're telling the editor this is what people are already caring about. I'm just offering some new, interesting ways to look at this problem that people are already talking about. So that's the relevance. I want you to put the relevance in the first two or three sentences. Ideally, it's two sentences. Now the point of view, I like to do this in three bullet points. The reason why is is that it's easy on the eyes, right bullet points or numbers. It kind of breaks up the email, so it doesn't look like huge paragraphs of texts. And the reason why I like threes is because it gives the journalist or the person that's receiving your email. Different options If they don't like the first point of view, maybe there's something interesting in the second or third, so at least gives you some options. So for example, for Anna, the one about the three ways to ace your first virtual interview. The three point of view bullet points was Hey, to help level the playing field for job seekers and for people who are not so confident on video, here are three ways to master the virtual interview.
Speaker1: [00:18:50] Tip number one Tip number two Tip number three Now, in terms of your tips, I really want you to think about peeling away the layers of an onion, right? So as founders were so attuned to like what's so obvious for like as a sales angle for our customers, right? Why would our customers want to buy this product? But now I want you to sit in the experts position. I want you to be an industry thought leader. I want you to be someone who understands insights. So what are the three things that are either new trends or three tips that can help people? That's not so obvious the first layer of the onion. Let's peel that away and reveal the juicier parts of the onion, the parts of the onion that's going to be really sweet and powerful and is really going to pack a punch to flavor your meal, right? That's where I want to get to. So for Anna, her point of view about three ways to master the interview the top layer of the onion, which is very kind of obvious, could be like, have good lighting, right? But that's kind of obvious. That's not really that interesting, at least for me or for the editor. So how can we peel away the onion and give something that's not so obvious, right? It might be recording with certain types of headphones versus without a headphones, right? That's less obvious.
Speaker1: [00:19:59] So that's probably peeling away one layer of the onion. So think about ways you can offer three tips or insights or things. That's not so obvious, right? That's going to bring something unique that's going to give you a little push. It's going to give you the oomph in your pitch. That's not like, Oh yeah, why would I write an article about this? Everyone knows about having good lighting, right? So think about that now. To conclude the pitch, we went to the credibility part, so we ended. The email was saying, Hey, I. You know, a founder of this app, because I have seen firsthand how job seekers are struggling to adapt to this new virtual landscape. I have also spoken about this at X, Y and Z conference, and I'm really happy to answer any questions. You may have to help your readers navigate these challenging times. And I'm also happy to connect you with recently laid off employees who can also share their stories warmest Anna. And then she put her links. Do you see the energy of the closing? The energy of the closing of this email is not. I am building the software. It's going to launch in September. It's going to be available in iOS. I really hope you can feature us because I know you really love featuring tech founders. Let me know if I can give you more high quality photos or videos.
Speaker1: [00:21:13] It's not really about her the closing. It's basically this very kind of suave and confident way of saying, Hey, I have information that I know can really benefit your audience. So let me know when it's a good time to chat that that kind of confidence, that kind of attitude that has the right energy to have. You don't want to be in the space of desperation where you are begging the journalists to cover you, right? We all know that the pitch is you're asking them to cover you, but you don't want to have that come across in the writing. And so it's really important to know that when you're signing off on an email, you're not begging, you're not desperately asking, you're not asking for permission. You're just saying, I know people are struggling with this and I'm happy to speak more about it. And if you want, I can connect you with other people. Remember what I said about being a conduit of information? Now, don't have the scarcity mindset and think that reporters are just going to skip over you and interview someone else. In fact, it actually makes you more helpful if you can connect them with other people because journalists don't have access to your audience. Right. So it's only going to make you more valuable if you can say, not only do I have these tips or points of view that I'm seeing.
Speaker1: [00:22:23] I can also connect you to these people. So it's kind of a double process. You're doubly valuable, if you will. I don't even know if that's the word. Right? So this is kind of the CPR method in action now. There's so many pitches that I've written that have gotten featured using this, and I can't give you all of them. But if you're starting to think about transforming your product brochure into a newsworthy story, newsworthy pitch using the CPR method, you might want to ask yourself questions like this. What are the changes in my industry or what specific solutions or steps can you offer? So for Anna's case, it was three specific solutions, right? For Vincent. It was three different changes in the industry. Another way another secret weapon, if you will, to turn your product marketing brochure into something that is a newsworthy pitch is can you make a simple prediction on where your industry is headed now? It doesn't mean that you have a crystal ball, but the thing about predictions is that you're not legally liable because no one really knows what's going to happen. And I cannot tell you how many times I've seen these talking heads on TV because they just made a very simple prediction and they were actually confident enough to go out and say it right. So you could say something like, you know, I am in the wellness industry, and I think gyms will actually go obsolete in the next five years.
Speaker1: [00:23:36] And it's all going to be kind of this virtual on demand classes that you organize with your friends and people are not really going to go to the gym anymore because you're only going to work out with their friends and they're just going to be able to order, you know, a trainer at the top of the top of their fingertips on an app or something like that, right? Make a simple prediction. Now, think about the seasonal or regulatory angle. So remember, when I talk about CPR, Method R stands for relevance. So why is it relevant to this this season that we're in? So it could be spring summer, it could be end of year, it could be gift guides, it could be New Year, New you, whatever it is, right? Maybe there's some regulatory significance now. Like I said, if you are in something that's a little bit more regulated, really tap into that because there's always new policies like, for example, if you are in finance or if you're helping small businesses secure loans or mortgages, it could be something about the SBA loans or kind of the changes in the loan structure, right? If you are a financial advisor, it could be about different predictions about what's happening if you are in crypto. I mean, there's just so many policies. Every single day we hear something new and think about how you can tie your story to maybe what a big Fortune 500 company is doing because they're not going to go after you.
Speaker1: [00:24:45] So, for example, if you are selling bracelets on Etsy, right? Something that's totally bootstrapping. You can talk about how Amazon and maybe eBay are having certain certain type of policies that are really not friendly to vendors, right? Forcing you to pay the shipping fee, forcing you to have a ninety nine point nine percent satisfaction rate. I actually once wrote a pitch for someone who makes bracelets on Etsy, and she was basically talking about how Etsy was actually having quite strict policies that were really anti small business, even though they pride themselves as being a small business platform. And so she was able to reach out to an editor on Twitter. And and I think I think it was like from Vox or Slate magazine and they actually got back. Right away, and they said, really, this is really interesting, you know, about Etsy and what they're actually doing for vendors on their platform. Are you interested in talking to me a little bit more about your experience, boom, right? Here's another thing about not being afraid to use the CPR method and just start the conversation is on. Linkedin is a great place to actually connect with journalists, so you can actually do like a hashtag. If you're in retail, you can do hashtag retail and follow the hashtag, and you'll see a lot of the really amazing prominent journalists who write about retail, right? Because on LinkedIn, they're sharing their findings and they always are looking for sources.
Speaker1: [00:26:06] So it's as easy as you commenting on their post. I actually had a founder who commented on a retail reporter's post about how Facebook was launching their ecommerce. You know, Facebook shops, and they started a conversation there. Right? It could be something like, Oh, I really love this article you wrote, but I actually have different experiences, and I actually think Facebook is not so small business friendly. Right. That's exactly the conversation that she had that led them to actually get off of LinkedIn and actually start a conversation. So again, the pitch is just the start of the conversation. It's not what the story will be. And a lot of times you get tripped up because we feel like it has to be this fully fleshed out, long and polished thing. No, it's just using the CPR method to have a value driven conversation that puts you in the expert position. So it's not about you begging to be featured. It's not about you trying to sell your product to the editor because again, the editor is not going to buy your product. And if you're going to basically give them an ad, then they're going to either press, delete and tell you, why don't you go buy an ad, right? So the whole point of the CPR method is for you to bypass that and not have to buy ads.
Speaker1: [00:27:17] And that is how so many founders use the CPR method to get into their dream outlets before they were launched before they were funded. Right. This stuff works now. If you want to see more examples of the CPR method in action, how it works for every industry and line by line, how it actually looks like, I invite you to watch my PR secrets masterclass. It's the same class that thousands of founders have watched, and they were able to take this framework and the examples and apply it. And every day I get messages from people I have never met and they say, Gloria, I watch your master class, and I was able to pitch my bed linen company. I'm talking like bed sheets right into Canadian Vogue, or we got into BuzzFeed, so this stuff works. Again, it's just a matter of positioning your message so that you don't come off as salesy. And with the CPR method, you're going to have the confidence to pitch again and again because you're not going to come off as a used car salesman. Now that is the energy that I can get behind and the energy that every small business can get behind because I know how intimidating it can be when you're doing all the things to press, send. And it's my job to make sure that you have everything you need and to remind yourself you don't need permission and that you are ready to press the send button because everything, everything that's miraculous.
Speaker1: [00:28:33] Everything that is amazing. Everything is going to level up. Your business is on the other side of the send button, and that is how Vincent and Anna and Tanisha were able to either successfully sell their companies, raise thousands of dollars, was able to get onto stages with industry VIPs and basically perfect their message where they're no longer questioning whether or not they're ready because they know they are. It's just the matter of Where can I speak next? Where can I get feature next? How can I help audiences? How can I share my message because my message deserves to be out there? That is the power that is the energy that I want to remind you to have as small business owners because we need to compete with these thousand a month agencies. And hopefully, with today's CPR method training, you're able to get a little quick glimpse of how it's possible for even the most unknown bootstrapping entrepreneur to be able to get into the outlets of their dreams. So go to Gloria Chow. That's KHOU PR masterclass and watch the masterclass and you'll be able to see Anna's pitch. Line by line and you'll know exactly how to apply it for your industry. I don't care what your industry you're in. I've written pitches for hundreds of different industries, and I always say there is no such thing as a newsworthy company, right? I've run pitches for fintech, for AI, but also for candles and bath towels, and they all get featured.
Speaker1: [00:29:52] So it's just a matter of you believing that there's no such thing as newsworthy already, but there is such thing as a newsworthy way to write a pitch. So use the CPR method. Come up with ideas. Watch the master class. Go to gloriachoupr.com/masterclass. Connect with me on Instagram and let me know your pitch. I cannot wait to see what you do with it and welcome to your next level. Hey, small business hero, did you know that you can get featured for free on outlets like Forbes, The New York Times, Marie Claire, PopSugar and so many more, even if you're not yet launched or if you don't have any connections? That's right. That's why I invite you to watch my PR secrets masterclass where I revealed the exact methods thousands of bootstrapping small businesses used to hack their own PR and go from unknown to being incredible and sought after industry expert. Now, if you want to land your first press feature, get on a podcast, secure a VIP speaking gig or just reach out to that very intimidating editor. This class will show you exactly how to do it. Register now at gloriachoupr.com/masterclass. That's Gloria Chou, CHOU PR masterclass dot com, so you can get featured in 30 days without spending a penny on ads or agencies. Best of all, this is completely free, so get in there and let's get you featured.